Newsjacking: Risky or Beneficial? [VIDEO]

Aug 28

Newsjacking: Risky or Beneficial? [VIDEO]

More and more companies today are trying to think of creative ways to engage with their customers through content marketing. Newsjacking is a fairly new term that was coined by…

Aug 27

Going in Depth to Define and Apply Co-Citation

The art of co-citation can be thought of as a web within the Web. You seek other authoritative voices to the content you’re writing and having found them, your authority…

Aug 23

The Weekly Measure: August 23, 2013

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the…

Aug 21

Battling Obesity in Low-Income Neighborhoods [INFOGRAPHIC]

Obesity is a growing concern, affecting over one-third of Americans today. In this infographic, we present the research to show who is affected, the factors that are leading to this…

Aug 20

Facebook Lifts 20 Percent Text and Other Rules for Cover Photos

We are writing this post to inform you of the change in Facebook’s cover photo policy as many people, including ourselves, were unaware it. Facebook has lifted the 20 percent…

Aug 16

The Weekly Measure: August 16, 2013

Aug 15

How Small Businesses Can Earn Links [DATAGRAPHICS]

Successful businesses and business owners understand the importance of networking. It’s that one small moment or gesture that could lead to a long term business relationship, purchase, client, etc. Networking…

Aug 14

Adwords Dynamic Remarketing: What You Should Know

Running remarketing campaigns is one of the best ways to entice potential customers to return to your site. Whether it was someone who abandoned an online cart full of items,…

Newsjacking: Risky or Beneficial? [VIDEO]