The Customer Journey

How to Create, Optimize & Amplify Content That Converts

How to Create, Optimize & Amplify Content That Converts

The Vertical Measures team establishes a winning digital marketing strategy (and backs it up with measurement at each stage) around the customer journey so you can reach potential customers with the right content, at the right time, to generate real revenue for your business.

Awareness Stage

Grow your audience by sparking interest around your products and services.

Rank Your Organization on a 1-5 Scale

  • 0 if you are not engaged in the tactic
  • 1-2 if you are just beginning
  • 3-4 if you're using this tactic with unclear results
  • 5 if your company is successfully using this tactic
awareness funnel stageconsideration funnel stagedecision funnel stageadvocacy funnel stage

Content Ideation ?

0 1 2 3 4 5

Content Creation ?

0 1 2 3 4 5

Persona Development ?

0 1 2 3 4 5

Traditional Advertising ?

0 1 2 3 4 5

Programatic Advertising ?

0 1 2 3 4 5

Organic Social ?

0 1 2 3 4 5

Paid Social ?

0 1 2 3 4 5

Influencer Marketing ?

0 1 2 3 4 5

Analytics Measurement ?

0 1 2 3 4 5
0/180
Total Score
0/45
Total Awareness Score
0/55
Total Consideration Score
0/60
Total Decision Score
0/20
Total Advocacy Score

Consideration Stage

Now that the prospect has found your website, you want them to engage with your content, ultimately filling out a form or contacting you directly.

Rank Your Organization on a 1-5 Scale

  • 0 if you are not engaged in the tactic
  • 1-2 if you are just beginning
  • 3-4 if you're using this tactic with unclear results
  • 5 if your company is successfully using this tactic
awareness funnel stageconsideration funnel stagedecision funnel stageadvocacy funnel stage

Content Ideation ?

0 1 2 3 4 5

Content Creation ?

0 1 2 3 4 5

Persona Development ?

0 1 2 3 4 5

Paid Retargeting ?

0 1 2 3 4 5

User Experience ?

0 1 2 3 4 5

Search Optimization ?

0 1 2 3 4 5

Conversion Rate Optimization ?

0 1 2 3 4 5

Organic Social ?

0 1 2 3 4 5

Paid Social ?

0 1 2 3 4 5

Influencer Marketing ?

0 1 2 3 4 5

Analytics Measurement ?

0 1 2 3 4 5
0/180
Total Score
0/45
Total Awareness Score
0/55
Total Consideration Score
0/60
Total Decision Score
0/20
Total Advocacy Score

Decision Stage

Help your audience make a buying decision they're comfortable with.

Rank Your Organization on a 1-5 Scale

  • 0 if you are not engaged in the tactic
  • 1-2 if you are just beginning
  • 3-4 if you're using this tactic with unclear results
  • 5 if your company is successfully using this tactic
awareness funnel stageconsideration funnel stagedecision funnel stageadvocacy funnel stage

Content Ideation ?

0 1 2 3 4 5

Content Creation ?

0 1 2 3 4 5

Persona Development ?

0 1 2 3 4 5

Paid Retargeting ?

0 1 2 3 4 5

User Experience ?

0 1 2 3 4 5

Search Optimization ?

0 1 2 3 4 5

Conversion Rate Optimization ?

0 1 2 3 4 5

Organic Social ?

0 1 2 3 4 5

Paid Social ?

0 1 2 3 4 5

Influencer Marketing ?

0 1 2 3 4 5

Analytics Measurement ?

0 1 2 3 4 5

Lead Nurture ?

0 1 2 3 4 5
0/180
Total Score
0/45
Total Awareness Score
0/55
Total Consideration Score
0/60
Total Decision Score
0/20
Total Advocacy Score

Advocacy Stage

Grow your audience by providing a stimulus to spark interest around your products and services.

Rank Your Organization on a 1-5 Scale

  • 0 if you are not engaged in the tactic
  • 1-2 if you are just beginning
  • 3-4 if you're using this tactic with unclear results
  • 5 if your company is successfully using this tactic
awareness funnel stageconsideration funnel stagedecision funnel stageadvocacy funnel stage

Content Ideation ?

0 1 2 3 4 5

Content Creation ?

0 1 2 3 4 5

Analytics Measurement ?

0 1 2 3 4 5

Customer Outreach ?

0 1 2 3 4 5
0/180
Total Score
0/45
Total Awareness Score
0/55
Total Consideration Score
0/60
Total Decision Score
0/20
Total Advocacy Score

0/180
Total Score
0/180
Total Score
0/45
Total Awareness Score
0/55
Total Consideration Score
0/60
Total Decision Score
0/20
Total Advocacy Score

Find out how we can help leverage your audience for impressive revenue growth.