User Behavior Analysis
We look at heat mapping (click maps, hover maps & scroll maps) and screen recording to better understand how users interact with the website.
Accessibility & UX Review
Accessibility analysis looks at how people with impairments or disabilities view your website. This includes hearing impairments, vision impairments, as well as individuals browsing the web using a keyboard. The UX review documents the user experience through the perspective of various personas. This helps us to identify various pain points experienced by users.
We examine your site’s backend to identify: platforms used, frameworks used, plugins used, areas of optimization, security improvement, and mobile optimization.
Web Analytics Review
We use Google Analytics and other tools to identify areas of opportunity as well as become well acquainted with your audience. This includes conversion funnels, high bounce rate pages, high exit rate pages and other areas of friction.