Building Your Owned Audience

How an owned audience can become your company’s most valued asset.

How We Leverage an Owned Audience for Revenue

Luke Ford once said, “In business, if you don’t own the audience, you better own the patent.” And that, friends, is the bottom line.

We all know traditional media is a marketing expense that’s very hard to measure. You’re basically renting the print space, TV commercial or the radio spot and putting it in front of someone else’s audience. When you quit paying, the ads disappear, and so does your branding and lead flow.

Digital advertising is very similar. You’re renting the space on someone else’s website, hoping to get a click-thru to your website. Again, when you quit paying, you are “evicted” from those websites, and sent back to square one.

Organic marketing can come in many forms: search results, social media mentions, likes and followers, links from content, and so on. Many of you may be wondering how this fits into the “renting” category. Didn’t you earn that traffic? Isn’t it free? Well, yes and no.

You certainly did earn it, as it takes a lot of effort to get organic traffic to your website. But it certainly isn’t free. You spent real time and money to receive that traffic. And guess what? When that traffic does hit your amazing website, more than 95% will quickly bounce away, many never to return. That feels rented to us.

An Owned Audience is Your Most Valuable Company Asset

Most of your marketing money is spent on renting an audience – sometimes for just a second or two. However, if you can turn that investment into your own audience, you’re well on your way to building a significant asset for your organization.

Want to build even more value for that asset? There are primarily two ways to accomplish this:

  1. Drive revenue from your owned audience.
  2. Get actual revenue for renting your audience.

Vertical Measures is the very best at helping clients build digital audiences that they own so they can generate revenue from that audience.

More than 97% of website visitors hit your site and leave without engaging (they don’t fill out a form, request pricing, call you, add a comment, etc.) We create strategies to capture their information (even the ones who leave), so you can anticipate the needs of your prospects and be at the right place, at the right time, with the right information, creating a game-changing asset for your company.

We measure everything we do, and our results blow away industry averages. Plus, we utilize every marketing strategy we recommend to grow our own business. Does your agency do that?

Find out how we can help leverage your audience for impressive revenue growth.