Content Marketing Strategy

Because effective content marketing always starts with a documented strategy.

Why Do You Need a Content Marketing Strategy?

We all know that Content is King in today’s digital world. Useful content helps drive traffic to your website, build your brand, and grow your business. Development of a holistic content marketing strategy should enhance and support your organization’s overall business objectives and help you reach your online audience more effectively.

Great content marketing always starts with a well-documented strategy. In fact, it’s been proven that businesses are more effective with one. Work with us to build a blueprint for your content success and start consistently driving customer action.

What Do We Offer?

We want to know why you’re publishing content, what your business objectives are, what will drive results, who you’re targeting, and how we’ll measure your content success. Our content marketing strategies set forth a plan that’s informed, realistic, actionable and measurable.

This means that once the strategy phase is complete, we have an agreed upon, step – by – step content marketing plan that we can implement immediately and start tracking results.

What Comes With a Content Marketing Strategy?

In the early weeks of the content strategy process, we typically deliver a conceptual document called a strategy brief. The brief includes hypotheses, initial assumptions, and some high­-level recommendations around:

  • Your business goals
  • Content goals
  • Content personas
  • Audience and voice guidelines
  • Strategic initiatives
  • Competitive intelligence
  • Content promotion and distribution
  • Measurement and KPIs

Once we agree on the direction from the strategy brief, we’ll expand on that framework by detailing tactical steps to achieve those goals. We’ll answer questions such as:

  • How is your current content performing?
  • What are the content gaps and opportunities in your space?
  • Who are we creating content for and why?
  • What are the key themes and messages we should publish around?
  • What are the recommended content types for your target audience?
  • How will the content evolve over time?
  • Who will be publishing the content? Where and how frequently?
  • How will we measure the content?

We prioritize all parts of the content strategy, so if there are urgent issues, we address those as soon as possible. Our action plan might include a 90-­day content calendar, or SEO fixes that need to happen before we start publishing content on your website. It’s all tailored to your business and your goals.

Learn how we can become your comprehensive marketing partner.