What Comes With a Content Marketing Strategy?
In the early weeks of the content strategy process, we typically deliver a conceptual document called a strategy brief. The brief includes hypotheses, initial assumptions, and some high-level recommendations around:
- Your business goals
- Content goals
- Content personas
- Audience and voice guidelines
- Strategic initiatives
- Competitive intelligence
- Content promotion and distribution
- Measurement and KPIs
Once we agree on the direction from the strategy brief, we’ll expand on that framework by detailing tactical steps to achieve those goals. We’ll answer questions such as:
- How is your current content performing?
- What are the content gaps and opportunities in your space?
- Who are we creating content for and why?
- What are the key themes and messages we should publish around?
- What are the recommended content types for your target audience?
- How will the content evolve over time?
- Who will be publishing the content? Where and how frequently?
- How will we measure the content?
We prioritize all parts of the content strategy, so if there are urgent issues, we address those as soon as possible. Our action plan might include a 90-day content calendar, or SEO fixes that need to happen before we start publishing content on your website. It’s all tailored to your business and your goals.