As you know, the Facebook algorithm changes constantly to deliver the most relevant results in their user’s news feed. In January 2017, Mark Zuckerberg announced that Facebook would be revising its news feed algorithm once again to prioritize content from “friends, family and groups.”
What does this mean? Branded content will be harder to spot organically on Facebook.
Zuckerberg notes, “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.”
For businesses that use the social network giant to promote their content, products and/or services, this algorithm means a new approach to social campaigns.
Get your content in front of the largest audience possible to see the best ROI from your efforts. This checklist will cover:
- SEO best practices, including:
- Technical updates
- On-page / off-page updates
- AMP pages and Facebook Instant articles
- Paid Media best practices, including:
- Audience targeting
- Custom audiences
- Paid ad types
- Video ads and more
- Content best practices, including:
- Meaningful engagement
- Types of formats that work
Download our FREE Facebook Algorithm Survival Checklist to ensure that your profile is addressing key SEO, Paid Media and Content considerations.