The Weekly Measure: August 23, 2013

The Weekly Measure: August 23, 2013


The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, and we look forward to reading your work, posting the best, and helping you stay connected every week.


25 Brain Lubricants to Generate Content Ideas

One of the biggest concerns for those wanting to beef up content marketing is the thought of coming up with enough content material for a full editorial calendar. This article by Barry Feldman gives 25 good tips for generating good content.

Timeless Content Marketing Lessons from the World’s Fastest Growing Online Publication

Upworthy - Case of the Clever Monkeys Most everyone in internet marketing has heard of Upworthy, and this article shares the content marketing tips that have made this web presence so successful. Greogry Ciotti of Kissmetrics has the story.

How to Find Free Images With Google’s Advanced Image Search

There are fewer marketing items worse than a shoddy stock image, so let this Search Engine Watch article by Matt Morgan offer you a new way to find free images.

How Headline Length Impacts Engagement

Outbrain conducted an 8–month study on the effect of headline length on click-through rate, and the results are compelling for those looking to boost their own click-throughs. Alex Bennet shares the story on

“…a well-crafted headline is one of the most critical ingredients for success in content marketing.” – Alex Bennett for

Battling Obesity in Low-Income Neighborhoods [INFOGRAPHIC]

Dan Dannenberg of Vertical Measures presents this colorful infographic, offering some visual clues as to what kind of infographic is easily shared.


72 Percent of PPC Marketers Plan To Spend Even More In 2014 [PPCHero Study]

Ginny Marvin of Search Engine Land offers a little insight into the way PPC Marketers will be spending their money in 2014. Looking at Google Adwords, Bing Ads, Facebook and more, this article suggests that PPC spending is on the rise.

Top Back-to-School Paid Search KeywordsBack-to-School Keywords

A good way to plan PPC marketing efforts for the future is to compare to the recent past, and Ayaz Nanji of has the scoop on the highest-ranking back-to-school keywords. Can you believe “soccer cleats” ranks fifth?

A 5-Step Summer Review for Your PPC Account

What does your PPC strategy look like for the fall? Melissa Mackey for Search Engine Watch offers a 5-step review to boost your PPC efforts.

How to Write Ad Copy for PPC: 5 Tips for Better Ad Writing

Erin Sagin of WordStream offers some simple steps to writing killer ad copy, making the most of your PPC spending.

“With paid search, it’s easy to put up your blinders and forget who you’re really up against. Don’t take the easy route and assume that your competitors are parallel companies within your space. “ – Erin Sagin, Wordstream


Facebook Lifts 20 Percent Text and Other Rules for Cover Photos

After dealing with stifling design regulations on Facebook for the past year due to the 20-percent-text rule, graphic designers are celebrating the demise of the policy. Sarah Schager of Vertical Measures has the story.

12 Ways to Get More Pinterest Followers

Looking for a way to get more Pinterest Followers? Mitt Ray has some advice in this Social Media Examiner article, helping you get more like, repins, comments, clicks and impressions.

Facebook Algorithm Update – What Will It Mean For Your Business?

Facebook recently announced a big change in its algorithm, chiefly affecting the function of the News Feed. Laura Phillips shares the news in this State of Search article.

Facebook Now Making $0.80 Per Mobile UserFacebook Ad Revenue

Greg Sterling of Marketing Land gives us this article, bringing Facebook’s mobile user profit into the spotlight, to the tune of 80 cents per user. Read on to see what this growing number means for social media business.

In Era of Social Media, March Would’ve Been Different

Jordan Friedman of USA Today shares this thought-provoking article about social media’s role in protest organization. It’s interesting to think how profound the impact can be of a well-executed social media strategy.

“Twitter, Facebook have transformed how protests begin and how the masses are mobilized.” – Jordan Friedman, USA Today

Security Researcher Hacks Mark Zuckerberg’s Wall To Prove His Exploit WorksZuckerberg Hacked

When reports to the Facebook team went ignored, a security researcher posted on Mark Zuckerberg’s personal (and supposedly secure) wall with a clear message, one that had Facebook security engineers calling him immediately. Greg Kumparak of Tech Crunch brings you the story.


11 Essential SEO and Analytics Apps for the iPhone

Internet marketing opportunities wait for no man, and this Search Engine Journal article by Albert Costill can help you take your SEO and Analytics efforts on the road.

Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

Andre Alpar of Search Engine Watch shares this article, comparing Google Adwords Keyword Planner and Keyword Tool and how they can be used for SEO and PPC efforts.

For SEO, Read Content Marketing

It all seems so simple in this Clickz article by Jon Wade, which suggests that good SEO can be achieved with good content marketing.

“…great SEO comes not through manufactured link-building strategies and code-based techniques but rather through publishing great content that people want to engage with (and will naturally link back to).” – Jon Wade

Is Paid Social Media The New Paid SEO?Paid Social Media

External SEO can impact rankings, but is it endorsed by Google? This article by Tom Schmitz on Search Engine Land breaks down this new marketing tactic.

7 Common Ways that Entrepreneurs Mess Up SEO

If you’re wondering how you’re sabotaging your own SEO efforts, this article by Colleen Debaise on Entrepreneur picks the brains of Team Digital to offer seven things you may be doing wrong. The-Weekly-Measure-Link-Building

5 Ways To Get Way More Results From Link Building Outreach

Link building efforts can be expensive, so make sure you are getting the maximum payoff with this Search Engine Land article by Nate Dame.

9 Leads to Healthy Link Building

This YouMoz Blog article, by Brandon Hassler, reminds link builders that link building doesn’t have to involve wearing a black hat, including nine leads to quality links.

Useful Link Building Tools, Extensions & Add-OnsAhrefs Tool

Darren Paterson of QueryClick shares this article from across the pond, providing a list of tools, extensions and add-ons to drive your link building efforts.

The Value of Reciprocal Links for Small Businesses

What are reciprocal links? When should they be used and when should they be avoided? Razvan Girmacea of Monitor Backlinks Ltd. Has the advice you need in this article.

What is a ‘Good’ Link?

The age-old question, of which the answer is in a constant state of evolution. Hannah Smith has the best answer for right now in this State of Search article.

“It’s arguably more important now more than ever before to understand whether a link is ‘good’ or ‘manipulative’.” – Hannah Smith, State of Search

Laura Holloway

As an SEO Content Writer, Laura helps to build clients' online presence through engaging content. She is also a published playwright and columnist, as well as Copy Editor for Arizona Sports and Lifestyle Magazine.