Introducing Google Review Extensions (beta)

Aug 14

Introducing Google Review Extensions (beta)

When your business gets an award or boasts impressive accolades it’s natural to want to plaster it on every piece of promotional material in sight. It’s a manifestation of your…

Aug 14

Google’s Disavow Process and Penguin 2.0 Recovery

Many webmasters have felt the wrath of the Penguin 2.0 algorithm updates from Google. They’ve seen rankings drop, and links that once performed well for them thrown into the ineffective…

Aug 13

How to Measure Content Marketing ROI

In content marketing you’ll often hear that one should “think like a publisher.” It’s sound advice for developing great content: develop a strategy, plan an editorial calendar, manage resources, create…

Aug 12

Jay Baer’s Youtililty: The New (and Useful) Paradigm for Marketing

In his new book “Youtility: Why Smart Marketing Is All About Help Not Hype,” Jay Baer succinctly and clearly outlines not only a strong framework for content marketing, but a…

Aug 09

The Weekly Measure: August 9, 2013

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the…

Aug 07

What Is Unintentional Duplicate Content?

Many of us understand what duplicate content is, but may have missed the fact that 95% of all duplicate content is unintentional, and possibly not even identified by webmasters. Unintentional…

Aug 06

Nofollow Links: The Why, What and How for Your Own Website

We have all seen comment spam linking out to pills, porn and casinos on high authority blogs. How could all of those nasty spammers been avoided? By simply using a…

Aug 02

Introducing Google Review Extensions (beta)