The Weekly Measure: August 16, 2013

The Weekly Measure: August 16, 2013

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, and we look forward to reading your work, posting the best, and helping you stay connected every week.


Content Marketing: How To Be Amazing With Jay Baer

New York Times bestselling author Jay Baer discusses his book Youtility and some tricks of the content marketing trade in this article on

“I see …content as fire, and social media as gasoline.” – Jay Baer

The Online Marketer’s Checklist for a Link-Worthy Infographic

Infographics take a significant amount of time and talent, so make sure yours is linkworthy with this handy Search Engine People article by Amy Balliet.

How to Measure Content Marketing ROI

Success in content marketing cannot be known without measurement and tracking. But what figures and facts should you be looking at to guage your ROI? David Gould breaks it down in this post.

Finding Stock Images The Easy Way

Searching for worthy stock images can be time-consuming, so refer to this Search Engine Journal article by Devin Harper for quick easy methods of locating stock images worth their grain in salt.
google trends

7 Ways to Use Google Trends to Punch Up Your Content Creation

Arnie Kuenn of Vertical Measures discusses Google Trends and its usefulness in creating more effective content in this Content Marketing Institute article.

8 Content Marketing Practices That Power Your Impact

If you’re looking for ways to power up your impact and reach with content marketing efforts, Deborah Shane talks you through it in this useful Small Business Trends article.

Top B2B Content Marketing Trends in 2013

Did you know that 61% of marketers are using marketing automation platforms, which is a 43% increase from last year? Find out more about B2B content marketing trends in this Marketing Profs article by Ayaz Nanji.


Got 99 Problems? Missed Paid Search Opportunities Shouldn’t Be One

If you’re investing in paid search (and you should be) this article by Jason Tebeling on Search Engine Watch urges you to think outside the box when looking for opportunities.

5 Steps to Implement a Successful Bidding Strategy in Paid Search

google map ads

Benjamin Vigneron offers advice on how to properly implement bidding strategies for paid search in this Search Engine Land article.

Google adds more advertising to Maps app

Did you know that Google Maps has over 1 billion users every month? Zach Miners of IDG New Service discusses the paid search opportunities that are now coming to Google maps in this article.

Online Retail: 5 Strategies for Search Marketing Success, Part 1

More than $3 Billion of Google AdWords can be attributed to online retailers…this year alone! This article, by Kye Mou on, offers up five tactics for improving your search marketing efforts.

Is Paid Social Media The New Paid SEO?

External SEO can impact rankings, but is it endorsed by Google? This article by Tom Schmitz on Search Engine Land breaks down this new marketing tactic.

“Think of it as a path. You start with great content first, then use paid social media promotion to reach new people. – Tom Schmitz


Recent ExperimentsFacebook Updates News Feed Algorithm With New “Story Bumping” & “Last Actor” Factors

Matt McGee of Marketing Land shares the news that Facebook is altering its method for ranking organic posts, including “Story Bumping” and “Last Actor.”

Instagram 4.1 Allows Video Uploads From Library

Instagram is rolling out a few new features, including the ability to upload videos straight from your mobile’s video library. Matt McGee gives us the story on Marketing Land.

Is Search Still the Dominant Way People Use to Answer Questions?

Eric Enge of Stone Temple Consulting gives some insight on how people are finding the answers to their questions, whether online or not.

What is a Hashtag? And What Do You Do With Hashtags?

Maybe it seems obvious, but the meaning and use of hashtags is more clearly defined in the Small Business Trends article by Anita Campbell.


View manual webspam actions in Webmaster Tools

Matt Cutts offers advice on using webmaster tools to control spam on your site in this post on Google’s Webmaster Central Blog.

SEO’s Dilemma – Link Building vs. Content Marketing – Whiteboard Friday

Rand Fishkin gives some insight into the debate of link building vs. content marketing in this Moz Blog Whiteboard Friday article.

“ I think a lot of folks in the classic SEO world do this, even today, and it does work. They go out and get those links. Maybe they do outreach, find competitive links, find open link opportunities around the Web, whatever it is that can move the needle on the links. But it’s really about that push-for-direct outreach and direct link building, not kind of passively sitting back and letting the links hopefully roll in. – Rand Fishkin

12 Ways to Optimize Press Releases & Avoid Google Penalties

Press releases can carry a powerful punch in rankings, but if not optimized properly can bring their fair share of penalties. This Search Engine Watch article by Lisa Buyer gives 12 good tips for proper optimization and penalty avoidance.

Google’s Disavow Process & Penguin 2.0 Recovery

With the recent algorithm changes stemming from Penguin 2.0, many sites are left with lowered rankings. Listen to 5 top industry experts speak on how to recover rankings and properly use the Google Disavow tool.

SEO Ranking Factors: Is Social Media Part of the Mix? [Infographic]

This colorful infographic by Natalie Saumure gives some good advice on social media’s place in SEO ranking.

google authorship

A Step-By-Step Guide to Improving Visibility with Google Authorship

How can Google Authorship improve your online visibility? This article serves as a guide for implementing this new tactic into your marketing efforts.06

How to Increase Your Sales Through Long Tail SEO

Do you know the value of long tail SEO? Are you looking for creative new ways to increase sales? Neil Patel serves up a step-by-step guide to increasing sales using long tail SEO in this QuickSprout article.


How Small Businesses Can Earn Links [DATAGRAPHICS]

These datagraphics explore the numerous ways to network offline and online in order to gain organic and powerful links for small businesses.

How to Carve Out Marketing Strategies by Mining Your Competitors’ Backlinks

The Moz Blog shares this article by Annie Cushing, lending insight into the power of using competitor’s backlinks for your own marketing strategies.

How and When to Use 301 Redirects vs. Canonical

What’s the difference in 301 Redirects and Canonical? If you don’t know, or if you want to know how to better use these methods, check out this Search Engine Watch article by Brad Miller.

What is an Unnatural Link? An in-depth Look at the Google Quality Guidelines

If you don’t know how to recognize an unnatural link (based on Google’s quality guidelines), then give this YouMoz Blog article by Marie Haynes a read.

3 Ways to Find Great Link Building Opportunities in Boring Industries

Even ‘boring’ industries can find a way to build links, and this Search Engine Watch article by Ken McGaffin shows you how.

“ A disruptive company is one that turns an established business model on its head and introduces some long overdue innovation.” – Ken McGaffin

How to Link Build in 2013

Lindsey Hittman of Business 2 Community offers up a no-nonsense approach to link building in modern times.

guestposting guidelines

What Does Google’s Link Schemes Update Mean for Guest Posting?

Do you know Google’s core guidelines for links? How does it affect guest posting? Jon Ball breaks it down for you in the Search Engine Watch article.

Laura Holloway

As an SEO Content Writer, Laura helps to build clients' online presence through engaging content. She is also a published playwright and columnist, as well as Copy Editor for Arizona Sports and Lifestyle Magazine.