The Beginner’s Guide to Content Promotion

The Beginner’s Guide to Content Promotion is a step-by-step guide that will help you learn:

  • What should happen to your content after you press “Publish”
  • What content marketing is
  • What content marketing is NOT
  • Best platforms for promotion (Google Display Network, Facebook, etc.)
  • How to create great content from the very start
  • How to target your promotions effectively

Don’t create great content to then just let it sit there, waiting to be found. Take advantage of one of the most powerful ways to reach new customers: content promotion. Use this guide to learn more about the platforms available for promotion and how to create effective strategies that will generate more business.

This guide will help both those new to content marketing and more advanced marketers who are already producing great content, but can’t seem to gain any traction.

Zach Etten

Zach Etten – Creator of this Guide

Zach Etten, our Senior Director of Client Services, is the mind behind the guide. He’s our in-house expert on all things to do with paid content promotion and leads our team of PPC specialists. He’s also a certified Google Adwords Professional. Read more from Zach here.

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