Link Building Strategies
Every link development campaign starts with a strategy. First, we look to at the current state of your domain, including rankings and your backlink profile. Then, we analyze existing linkable assets to see what is currently earning links for your website. After that, we look at your closest competitors to see what sites they’re earning links from and what types of content are working well. Finally, we make recommendations based on what types of content that would perform best for your website.
If you decide to partner with an agency that does not begin with a link building strategy, it could signify that they’re creating a greater Google penalty risk by building unnatural links to your site.
Targeted Link Acquisition
Once we’ve developed your customized link development strategy, we start finding relevant domains to acquire links for your site. We identify these opportunities through a variety of tactics such as advanced search commands, competitor backlinks and existing relationships.
When these opportunities are identified, we’ll move forward with manual outreach tactics such as leveraging assets to resource/links pages, broken link building, unlinked mentions and guest contribution opportunities.
As we acquire links on your site, we send a report monthly with information regarding progress of your campaign. The reporting dashboard offers insights on our tactics and strategy moving forward and is meant to offer you transparency and peace of mind.
Not ready to make an investment in link building? We offer educational services that can help set your team up to build links on their own. While it takes time to bring a team up to speed, we can help set you up for success with trainings and support as often as needed.