Internet Marketing Services

We LOVE what we do. Vertical Measures is a full-service digital marketing agency that specialized in the full customer journey. Throughout the journey, we utilize content marketing, search engine optimization and paid media to help our clients build their audience and then leverage it for revenue growth.

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Our Content Marketing Services Include:

Content-Strategy

Content Marketing Strategy

Before we create content, we need to answer key questions together: How will we create content? When and where will we publish it? What topics will we cover? Who is our audience?

Editorial-Content

Editorial Content

Relevant and unique web copy is the currency of the Internet. We write in-depth articles, blog posts, landing pages, and guides that earn SEO value and drive traffic to your site.

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Creative Content

Publishing in a variety of content formats attracts new audiences and drives sharing on social media. We create videos, infographics, data visualizations, quizzes, and more.

Ideation

Ideation

We have an established keyword research and mind-mapping process that leads to dozens of creative ideas. This can fuel your online content calendar for months, making consistency a key component of your strategy.

Promotion-and-Distribution

Promotion & Distribution

“If you build it, they will come” is not a mantra that applies to content. We help you properly distribute your content beyond your website — through social media, pay per click advertising and many other channels.

Measurement

Measurement

You’ll want to prove ROI from your content marketing investment. We will define KPIs with you, actively monitor the performance of your content, and use our findings to improve results.

Our SEO Services Include:

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Onsite SEO Audit

This is a highly technical audit examining the onsite SEO health of your core web pages. You’ll walk away with actionable steps to help improve your SEO performance.

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Backlink Analysis & Link Removals

We’ll work to discover toxic backlinks that are holding you back from success, and develop tactical approaches for removal of backlinks and reclamation.

Keyword-Research-and-Canonicall-Mapping

Keyword Research & Canonical Mapping

Strategic keyword research uncovers the best keywords your customers are using today, those already ranking and strengthens their importance on your site.

SEO

Website Analytics Services

To know where you need to go, you need to know where you are now. We’ll assist you in measuring your efforts online, an integral part of any holistic program.

Local-Search-and-Citation-Audits

Local Search & Citation Audits

We’ll target your customers and prospects with local specific keywords, increasing your visibility and driving traffic.

Automation SEO Analysis

Automation SEO Analysis

Automation can be tricky for SEO. We’ll help you understand how marketing automation and search can work together for maximum success.

Our Paid Media Services Include:

Paid-Search-&-Paid-Social

Paid Search & Paid Social

We create customized search & social campaigns tailored for your audiences that will answer their most pressing questions & interests discussed through search engines and social platforms.

Competitive-Analysis

Conversion Rate Optimization

Getting traffic to your site is only half the battle. Optimizing your site for users to convert is the next step. CRO maximizes the value of your current traffic by influencing the rate your visitors convert.

Cross-channel-Strategy

Facebook Ads Management

Facebook has become one of most potent social promotional tools available today. Work with our experienced digital advertising analysts to set up and optimize Facebook Ads to unlock a whole new audience for your business.

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Amazon/Product Ads

We tailor product ad campaigns on Amazon, Google & Bing shopping with product images, features and pricing for online and local inventory.

Remarketing-Search-Retargeting

Remarketing/Search Retargeting

We move your returning audience down the sales funnel with next-level conversation and increase your engagement with targeted remarketing lists.

Programmatic

Programmatic – Display/Video Advertising

Programmatic impressions allow for the greatest level of targeting efficiency with banner, rich media, or video creative assets.

Our Link Building Services Include:

Paid-Search-&-Paid-Social

Link Building Strategy

We look at the current state of your domain, including rankings and your backlink profile. Then, we analyze existing linkable assets to see what is currently earning links for your website

Competitive-Analysis

Targeting Link Acquisition

We find relevant domains to acquire links for your site. We identify these opportunities through a variety of tactics such as advanced search commands, competitor backlinks and existing relationships.

Cross-channel-Strategy

Customized Training

We offer educational services that can help set your team up to build links on their own. While it takes time to bring a team up to speed, we can help set you up for success with trainings and support.

Learn how we can become your comprehensive marketing partner.