Stay on the cutting edge of content marketing with our creative content design for infographics, videos, eBook, 10x content, and more.
Let’s Build Creative Content that Drives Results
If you already have a strong foundation of text-driven content, why not start to branch out with creative visual content?
Don’t let your content become stale – add compelling content to the mix that incorporates best practices in graphic design. Web users consume content in many different ways, so it’s important that you have content that “speaks” to them. Based on your content strategy and the consumption habits of your target audiences, we can create interesting and visually appealing formats for your editorial calendar.
Introducing visual content to your editorial mix can help drive:
Up to 94% more views on your site
A 37% increase in engagement from targeted customers
300% more inbound links by using video
Develop a Content Calendar
Following our ideation process, we take those topics and develop an actionable content calendar to establish a clear timeline for your content marketing efforts.
It’s important that you understand your organization is now a publisher, just like a magazine or a newspaper. With your help and input, we’ll be your “editorial board,” populating your content calendar with ideas months in advance, so we always have a stream of content in the works.
A content calendar should be well-organized and go beyond a simple timeline, so we can use it as a benchmark for measurement and progress. Our calendars include:
- Titles of content pieces
- Descriptions
- Recommended Format(s)
- Goal Alignment
- Target Audience
- Recommended Publication Date
- Website Location
- Promotion & Distribution strategy
What Are the Types Visual Content?
We offer a variety of creative content design services, with a focus on optimizing topics for the best SEO value. Click the tabs below to navigate through our offerings.
Infographics
Whether it’s comparing statistics, illustrating your business processes, or simply putting a creative spin on a familiar concept, the infographics we create tell a compelling story. By combining a minimal amount of written content with robust charts, data, or other illustrations, we can present an argument, inform or entertain the reader, and present a complex subject in a digestible way. Infographics can come in several forms:
Mini Infographic
Where an infographic is long and can feature multiple sections of statistics and information, a mini infographic is meant to be shorter and bite-sized. They are just as compelling and often encourage large social engagement.
Infographic: Pro
This level of infographic utilizes basic and simple illustrations and graphs to tell a captivating story to your audience. These are great for businesses that want a simpler and less stylized design approach.
Infographic: Enterprise
Enterprise level infographics have a more polished, detailed and stylized approach to portraying the information. Information still comes first, but enterprise infographics are great for detailed illustrations and/or complex topics.
Animated Infographic
By adding subtle animation to an infographic, you can enhance your topic while still keeping an emphasis on information. Engage with your audience at a whole new level!
Video
YouTube has become the second largest search engine in the world (behind only Google), and 300 hours of video are uploaded to YouTube every minute! These stats point to consumers’ voracious appetite for video content, but also the need to stand out from the crowd with relevant and optimized videos. Our video design team creates all kinds of videos: short and long, educational and humorous, animated and live-action.
Professional
Our professional level videos tell a story through simple illustrations, scene changes, background music, and narration.
Custom
Anything beyond our professional motion graphic videos becomes a custom video. Additional narrators, more detailed illustrations, animations, scene changes and SFX all help create a more sophisticated video, but still with an emphasis on storytelling.
Free Guides
Free guides or technical whitepapers are a powerful way to educate your audience on a particular topic, allowing you to speak authoritatively with a comprehensive deep-dive format. Our free guides feature an editorial design style, usually are formatted as downloadable PDF’s, and can be gated for lead generation.
Professional
Professional tiered guides are a more affordable way to have a simple free guide designed in a two-column format, with a cover and in-copy callouts.
Editorial
Editorial tiered guides are more design heavy, similar to that of a magazine. They feature full page callouts, a more design savvy cover, and internal in-copy design elements.
10x Content
This content type represents the culmination of best practices in online content, SEO, design, and user experience. We publish a custom web page that immerses the visitor in a comprehensive digital experience that combines robust copy with numerous graphical elements such as charts, tables, or data visualizations. We will identify content topics that warrant an in-depth piece and will result in significant SEO value.
Check out an example of a 10x Content.
What’s Our Creative Content Creation Process?
We strongly believe that visual content creation begins with expectations and a strong partnership. It’s always important to know what will happen in the development of your content project, so that’s why we believe setting expectations at the beginning is crucial. As we work together as partners towards the completion of your project, it’s important to keep the content piece moving forward, always progressing from one phase of its creation to the next and never moving backwards. Here is our content creation process for creative projects:
Step 1:
Expectations
- Project goals are identified
- Branding discussion
- Distribution and promotional challenges discussed
- Stakeholders identified
- Discussion of inspiration or examples
Step 2:
Ideation
- Topic brainstorming and selection
- Topic title and brief description created
- Topics sent for approval
- Topic revisions and feedback
Step 3:
Outline/Draft/Script
- In-depth topic reserarch
- Outline, draft or script creation
- Internal review
- Client approval
- Feedback and revisions
Step 4:
Design and Complete
- Project design
- Internal review & quality control
- Client approval
- Feedback and revisions**
*Only .jpg, .gif (infographics and gifographics), .pdf’s (free guides), and .mov’s are sent. Source files are an additional charge.
**Based on number of project revisions.