If you already have a strong foundation of text-driven content, why not start to branch out with creative visual content?
Don’t let your content become stale – add compelling content to the mix that incorporates best practices in graphic design. Web users consume content in many different ways, so it’s important that you have content that “speaks” to them. Based on your content strategy and the consumption habits of your target audiences, we can create interesting and visually appealing formats for your editorial calendar.
Introducing visual content to your editorial mix can help drive:
Up to 94% more views on your site
A 37% increase in engagement from targeted customers
300% more inbound links by using video
Following our ideation process, we take those topics and develop an actionable content calendar to establish a clear timeline for your content marketing efforts.
It’s important that you understand your organization is now a publisher, just like a magazine or a newspaper. With your help and input, we’ll be your “editorial board,” populating your content calendar with ideas months in advance, so we always have a stream of content in the works.
A content calendar should be well-organized and go beyond a simple timeline, so we can use it as a benchmark for measurement and progress. Our calendars include:
We offer a variety of creative content design services, with a focus on optimizing topics for the best SEO value. Click the tabs below to navigate through our offerings.
Whether it’s comparing statistics, illustrating your business processes, or simply putting a creative spin on a familiar concept, the infographics we create tell a compelling story. By combining a minimal amount of written content with robust charts, data, or other illustrations, we can present an argument, inform or entertain the reader, and present a complex subject in a digestible way. Infographics can come in several forms:
YouTube has become the second largest search engine in the world (behind only Google), and 300 hours of video are uploaded to YouTube every minute! These stats point to consumers’ voracious appetite for video content, but also the need to stand out from the crowd with relevant and optimized videos. Our video design team creates all kinds of videos: short and long, educational and humorous, animated and live-action.
Our professional level videos tell a story through simple illustrations, scene changes, background music, and narration.
Anything beyond our professional motion graphic videos becomes a custom video. Additional narrators, more detailed illustrations, animations, scene changes and SFX all help create a more sophisticated video, but still with an emphasis on storytelling.
Free guides or technical whitepapers are a powerful way to educate your audience on a particular topic, allowing you to speak authoritatively with a comprehensive deep-dive format. Our free guides feature an editorial design style, usually are formatted as downloadable PDF’s, and can be gated for lead generation.
This content type represents the culmination of best practices in online content, SEO, design, and user experience. We publish a custom web page that immerses the visitor in a comprehensive digital experience that combines robust copy with numerous graphical elements such as charts, tables, or data visualizations. We will identify content topics that warrant an in-depth piece and will result in significant SEO value.
Check out an example of a 10x Content.
We strongly believe that visual content creation begins with expectations and a strong partnership. It’s always important to know what will happen in the development of your content project, so that’s why we believe setting expectations at the beginning is crucial. As we work together as partners towards the completion of your project, it’s important to keep the content piece moving forward, always progressing from one phase of its creation to the next and never moving backwards. Here is our content creation process for creative projects:
Step 1:
Expectations
Step 2:
Ideation
Step 3:
Outline/Draft/Script
Step 4:
Design and Complete
*Only .jpg, .gif (infographics and gifographics), .pdf’s (free guides), and .mov’s are sent. Source files are an additional charge.
**Based on number of project revisions.