Why Use Remarketing Ads?
Did you know 93% of all consumers use search prior to making a purchase? That means they are researching heavily online before making a buying decision. But that also means they may initially leave your site without taking any action.
Remarketing ads provide a huge opportunity for businesses to stay “top of mind” with their potential and existing customers. These highly targeted, strategic ads are a great way to continue placing your brand or your products in front of your potential customers, even long after they’ve visited your website or made an initial purchase.
With these ads, you can continue advertising to these searchers as they complete similar searches on Google or other platforms. Remarketing ads also allow you to advertise to people who have taken an action on your website and are again searching for something similar. This can help remind searchers of the brands they experienced in the past.