Google Adwords: Back to Basics – Campaign Settings

Jun 21

Google Adwords: Back to Basics – Campaign Settings

No matter how much you wish it were so, your AdWords campaigns don’t necessarily have minds of their own. Sure, there are other factors that play into the way your…

Jun 20

The Art of Natural Links [INFOGRAPHIC]

Your website’s link profile can look two ways to Google: natural or unnatural. Do not get stuck in the pitfalls of an unnatural link profile that can ultimately damage your…

Jun 19

This Is Not Content Marketing [VIDEO]

Content marketing is the hot topic nowadays, and everyone seems to be jumping on the bandwagon. We can’t argue that this is a bad thing, since we know firsthand the…

Jun 18

Content Repurposing: How to Lower Marketing Costs and Expand Audience Reach

There can be a lot of thought, research and development that goes into a piece of content. In putting together a robust content marketing campaign, why not make the most…

Jun 12

How To Get Out Of A Google Penalty [VIDEO]

With the many updates Google has released recently and in the past couple of years, there are a lot of webmasters who have been hit with Manual Penalties. In this…

Jun 11

Google Adwords: Back to Basics – Keyword Match Types

Last week we reviewed the importance Quality Score and how it’s calculated by AdWords. Sticking with the theme of going back to the basics, let’s revisit keyword matching options. After…

Jun 06

Get Trained and Certified in the Art and Science of Content Marketing

Content marketing can be considered both an art and a science. A science in the way that strategies are tried and tested, with hypotheses falling flat or working out successfully,…

Google Adwords: Back to Basics – Campaign Settings