How much revenue has your business made from your pay-per-click leads?
Don’t know the answer? This free guide will help you connect the dots between the leads you generate online and the sales your convert offline. This 10-page guide breaks down the process of PPC lead tracking, and will also explain:
- How to attribute PPC leads to revenue in Google Adwords, Facebook, Bing or any other platform
- The CRM technology and processes you must have in place
- Ways to help your marketing and sales teams collaborate throughout the process
- 10 metrics and KPIs that will be vital to proving the ROI for your digital advertising
- How your landing pages will help optimize your PPC campaigns to reach your conversion goals