We ensure that listings for your locations are claimed and optimized for the important local engines: Google, Bing , and Apple Maps. Google and Bing represent ~95% of all desktop and local searches. Presence in the Google Local “3-pack” should be a high priority as, other than paid ads, it’s the most prominent real estate on the search results pages. Apple Maps feeds not only Siri, but a variety of other local websites and GPS devices.
The search engines are always tweaking their results pages, and there are often no maps listings returned. In this instance, it’s important to have a landing page for every location that’s optimized to appear prominently in the search results. The perfect scenario: have coverage in the maps three pack and a number one ranking in organic results.
One of the +200 algorithmic factors are citations (or the mentions of your business’ name, address, phone number (NAP), which may or may not include a backlink). Search engines look at all mentions of your locations on important local focused directories and websites (such as Yelp, YP.com, Citysearch), as well as with data aggregators (InfoGroup, Localeze, Factual) across the web. They look for completeness and consistency of these listings to verify the authority of your business. Unclaimed listings or lack of completeness and consistency will hurt your performance.