Local SEO Services
If your business isn’t visible for local searches, your competition is taking traffic from you. Our local SEO services ensure that you are driving these valuable customers to your locations.
Local SEO Services
Coverage on local search engines is critical for any company with physical locations. Local searches represent highly targeted potential customers as they are actively looking for the services that you provide specifically in your area. If you do not have 100% coverage for all your locations, you will lose these potential customers to your competitors. Ready to get started with local search services?
Local SEO Audit
We always start with an audit. Our team of SEO experts will analyze your current effectiveness to understand where you are currently winning and identify quick-win opportunities to improve and maintain performance.
Vertical Measures takes a four-pronged approach to local search:
We ensure that listings for your locations are claimed, verified and optimized for the important maps engines: Google, Bing, and Apple Maps. Google and Bing represent ~95% of all desktop and local searches. Presence in the Google Local “3-pack” should be a high priority as, other than paid ads, it’s the most prominent real estate on the search results pages. Apple Maps feeds not only Siri, but a variety of other local websites and GPS devices.
The search engines are always tweaking their results pages, and there are often no maps listings returned. In this instance, it’s critical to have a unique landing page for every location that’s optimized to appear on the first page of the search results. The perfect scenario: each location has coverage in the maps three pack and a number one ranking in organic results.
One of the +200 local search ranking factors are citations (mentions of your business’ name, address, phone number (NAP), which may or may not include a backlink). Search engines look at all mentions of your locations on important local-focused directories and websites (such as Yelp, YP.com, Citysearch), as well as with data aggregators (InfoGroup, Localeze, Factual) across the web. They look for completeness and consistency of these listings to verify the authority of your business. Unclaimed listings or lack of completeness and consistency will hurt your performance. Because this is virtually impossible to manage manually to scale, we use a proprietary platform that connects with over 45 important local directories and websites, most via API, to update as real-time as possible.
Another significant factor is online reviews. It’s important to be aware of and manage what others are saying about your business online. BrightLocal reports that 85% of consumers trust online reviews as much as a personal recommendation! Our local search platform can send an alert as soon as a review is posted allowing your team to respond when it’s positive or take quick action with any negative ones.
What Are The Next Steps?
If you’re not 100% sure if your locations are covered, we highly recommend our Local SEO Audit.
Our comprehensive local SEO services provide the effectiveness to rest assured that your website will continue to drive valuable highly targeted traffic.
Outsource your citation cleanup and let us help you increase your local rankings today.