Digital Marketing Books

We’ve written three comprehensive books on digital marketing, Accelerate! (2011) and Content Marketing Works (2015) and our crowning jewel, The Customer Journey (2019). Expounding on topics laid out on our blog and free guides, these books provide tangible, real-world advice to crafting successful digital marketing strategies. More information below:

TCJ_Stacked Book Mock up

The Customer Journey: How An Owned Audience Can Transform Your Business

Released in early 2019, The Customer Journey: How an Owned Audience Can Transform Your Business is the perfect blend of solid “how-to” information and a story that is relatable and easy to follow. It’s geared toward you marketing leaders and focuses on helping you become more successful with the same – or less effort – than you are currently investing. It will show you:

  • How to create and use a documented strategy,
  • how to truly understand your customers’ journey,
  • how to build your owned audience,
  • and, how some subtle changes to tactics you probably employ today will drastically increase your level of success in growing your organization’s revenue.

Content Marketing Works: 8 Steps to Transform your Business

Released in early 2015, Content Marketing Works is 290-page guide to transforming your business through content marketing. In 8 Steps, Arnie and Brad Kuenn illustrate tangible strategies that can apply to any business, large or small, in whatever industry. With real world examples and actionable advice, this book is the ultimate resource in taking a content marketing strategy and truly making it work. This book is available for free download, so get it now!

In Content Marketing Works, you’ll dive into the 8 Step Process honed over years of experience by the team at Vertical Measures:

  • Strategy Development
  • Ideation
  • Content Creation
  • Optimization
  • Content Promotion
  • Distribution
  • Lead Nurture
  • Measurement
Content Marketing Works
BookAuthority Best Content Marketing Books of All Time

Accelerate! Move Your Business Forward through the Convergence of Search, Social & Content Marketing

Winner 2012 Small Business Book Award by Small Business Trends

“If you own a website, you’re a publisher.”

The world of marketing has been radically changing in the last couple of years to a new kind of marketing. Businesses that have been spending their marketing budgets on print, TV, banner ads, and even PPC are realizing that there is a better way. A better way to attract leads, to nurture those leads, to lower your cost per sale and to speed up the buying process. That way is content marketing.

Accelerate! provides the reader with a comprehensive understanding of what it takes to execute a successful content marketing strategy, no matter how big or small your organization is.

Any one of the chapters in this book could be books unto themselves, but rather than write a multi-volume encyclopedia on the subject, Arnie has created a portable field guide for your marketing strategy.

Accelerate! will:

  • Guide you through the 8 steps to a successful content marketing plan from developing a strategy to measuring results
  • Give 16 examples of content you can create for your business
  • Review real case studies from both small and large businesses that are doing it right
  • Highlight the best and most used tools in the industry, most of which are free!
  • Showcase contributions from 13 other industry experts including; Jay Baer, Rand Fishkin and Joe Pulizzi.