Accelerate! Move Your Business Forward through the Convergence of Search, Social & Content Marketing
Winner 2012 Small Business Book Award by Small Business Trends
“If you own a website, you’re a publisher.”
The world of marketing has been radically changing in the last couple of years to a new kind of marketing. Businesses that have been spending their marketing budgets on print, TV, banner ads, and even PPC are realizing that there is a better way. A better way to attract leads, to nurture those leads, to lower your cost per sale and to speed up the buying process. That way is content marketing.
Accelerate! provides the reader with a comprehensive understanding of what it takes to execute a successful content marketing strategy, no matter how big or small your organization is.
Any one of the chapters in this book could be books unto themselves, but rather than write a multi-volume encyclopedia on the subject, Arnie has created a portable field guide for your marketing strategy.
- Guide you through the 8 steps to a successful content marketing plan from developing a strategy to measuring results
- Give 16 examples of content you can create for your business
- Review real case studies from both small and large businesses that are doing it right
- Highlight the best and most used tools in the industry, most of which are free!
- Showcase contributions from 13 other industry experts including; Jay Baer, Rand Fishkin and Joe Pulizzi.