Editorial Content Creation

Creating content can be hard. Let our team do the heavy lifting with our proven content development processes and writing team.

Strategy-­Driven Content

With a consistent cadence established for your quality, optimized content, you can start to see positive trends in online traffic, leads, conversions, and more. It all starts with creating content.

While some of our content services will have more style and sizzle (videos, infographics, or quizzes), it’s critical that you have an SEO foundation and relevancy to your written, editorial content. That’s because the actual words you publish on your site —blog posts, articles, and landing pages — represent what Google can crawl, understand, and rank.

All of our clients have different needs and goals, so Vertical Measures carefully crafts a variety of multi­-channel content creation packages. We have established processes for creating all of the following types of editorial content, and we’ll work with you to find the right mix:

  • Articles
  • Quality blog posts
  • White Papers
  • Case Studies
  • Landing pages
  • Free guides
  • E-­books
  • Interviews

Why Do You Need Editorial Content?

Our editorial content services drive SEO value and increase your website’s domain authority and relevance. We’ll include well-­researched primary and secondary keyword phrases in your content, so it aligns with what your audience is searching for.

Think of articles and blog posts as the “meat and potatoes” of your content strategy that are essential to your digital survival. It’s important to also create other types of content that appeal to your readers. Longer, more authoritative pieces like free guides and white papers can drive collection of e­mail addresses through lead capture forms and live as an evergreen piece of content for a long time; a gift that keeps on giving.

Plus, the more new pages on your website, the more valuable signals you are sending to Google – and your audience – that you’re:

  • Relevant
  • Authoritative
  • Up-­to-­date
  • A reliable source of information online

Regardless of your editorial mix, we can guide you through the content development, proofreading and QC process, and create optimized content for your website.

What Are the Goals of Content Creation Services?

When we create these types of content formats, we’re doing it with the audience in mind — and that audience includes your current customers, your potential customers, and Google. Simply put, the high-quality content that we will produce for you:

  • Addresses the needs of customers at various points in the sales cycle or buyer’s journey
  • Focuses on the value to the reader, rather than brand messaging
  • Provides answers and utility up front
  • Does not try to convert or sell customers directly
  • Educates potential customers
  • Provides a single, clear call­-to-­action

Learn how we can become your comprehensive content marketing partner.