Jul 24
Adwords: Bidding on a Competitor’s Brand Name
Adwords: Bidding on a Competitor’s Brand Name
Bidding on your competitor’s name as a keyword can be a great way to attract new customers, but it’s hardly worth it if you find yourself in a legal battle…
Read MoreJul 10
Should I Be Bidding on My Branded Keywords?
Should I Be Bidding on My Branded Keywords?
In most instances, the way that you approach your AdWords campaigns differs greatly depending on your product/service, budget, and overall campaign goals. There are however, certain keyword selection tactics that…
Read MoreJun 21
Google Adwords: Back to Basics – Campaign Settings
Google Adwords: Back to Basics – Campaign Settings
No matter how much you wish it were so, your AdWords campaigns don’t necessarily have minds of their own. Sure, there are other factors that play into the way your…
Read MoreJun 11
Google Adwords: Back to Basics – Keyword Match Types
Google Adwords: Back to Basics – Keyword Match Types
Last week we reviewed the importance Quality Score and how it’s calculated by AdWords. Sticking with the theme of going back to the basics, let’s revisit keyword matching options. After…
Read MoreJun 11
Practical Examples of How Facebook is Affecting the Travel Industry
Practical Examples of How Facebook is Affecting the Travel Industry
Every single industry has had to change the way they interact with consumers as the internet, and namely, social media, has become a prevalent form of research and communication. This…
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