Why the Title of Your Content Is Everything
Although we love to use the cliché phrase “Don’t judge a book by its cover,” it unfortunately doesn’t apply to the internet-age of headline surfers. As a content producer, you only have a small window to gain the attention of your audience. Whether it’s on the organic search results pages or social media, if your prospect finds the title to be lackluster, boring, or irrelevant, they will more than likely skip the click and move on to something else....