You Had a Bad Digital Agency Experience… Now What? [VIDEO]

You Had a Bad Digital Agency Experience… Now What? [VIDEO]


I’m Samantha Kermode, a Senior Marketing Consultant here at Vertical Measures.

So, you had a bad digital marketing agency experience; you didn’t pick the right partnership? We’re very sorry to hear about that, but today we’re going to walk through with you the top five most important things to think about and address when picking a new partner:

How to Qualify a Top Digital Marketing Agency

1. Experience

Is the agency you’re looking to partner with well-trained and experienced? Are they going around and practicing what they preach? Are they going out there and teaching their strategies and tactics?

Are they creating content and promoting it, and following what they’re trying to pitch you on? Here at Vertical Measures, we travel the world and teach our workshops and strategies to hundreds and thousands of businesses. If the agency that you’re looking to partner with has not met goals similar to the ones that you’re looking to meet, and if they’re not willing to show how they use these tactics and strategies for themselves, why would you partner with them?

2. White hat tactics

Don’t put yourself at risk of being penalized in the search engines by using black hat tactics. Your preferred partner should be using white hat tactics and consistent measurement to provide you genuine results.

3. Communication

How often does your partner talk with your team? How often do they send reports, and not just send them, but break down that data and information for you? Were they meeting your goals? What future goals were they caring about, and were they aligning with your business initiatives?

This is key because if somebody just sends you a report, you may not know how to interpret it, and you don’t really know what this agency is doing for you. Make sure communication is happening not only online, but over the phone or in person. And it should be weekly, monthly, and quarterly.

4. Data

Is the agency that you’re looking to partner with willing to drill into the numbers and provide projections? We know that to have a successful digital marketing strategy, you need to have continuous measurement. The throw-it-against-the-wall-and-see-if-it-sticks approach does not work.

Are you willing to let data drive your decision? Your new digital marketing partner should be providing you up-to-date reports and drilling into these numbers and allowing it to guide your new tactics and strategies.

5. Expectations

We know that you’ve been burned, and it’s scary to think of partnering with somebody new, but if you’re being promised $99 SEO for all of your problems to be fixed in one month, that’s just not realistic.

Are your new partners setting realistic expectations?

We like to look at benchmarks around 3 months, 6 months, and then 12 months because we know that at those time frames our work can be more impactful, our measurement will be stronger, and that’s working for you. Take our own measurement, for example. Our average client sees a 66% increase in their organic traffic after 12 months, and that doubles after 24 months.

In Summary

If you’re looking for real results, gain that long-term partnership. Find somebody who’s willing to grow with you long term because if you keep hopping digital marketing agencies month to month, you’re not going to see the results that you’re looking for.

Digital trends are only rising. So instead of running from online strategies altogether, or hopping from one unreliable partner to the next, take these top-quality factors into consideration.

We know that if you find the right partner, you’ll be able to grow your digital marketing and your business like never before. If you have questions, feel free to connect with us online or contact us. We’re here for you!


Build a Successful Digital Marketing Agency and Client Relationship

Digital marketing is an ever-changing, fast-paced industry, which can make the relationship between an agency and client very complex. Find out the best ways to build a successful digital marketing relationship with your agency.

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Samantha Kermode

Samantha is a Cleveland, Ohio native that moved to the Phoenix valley to kick off her career in advertising. Her experience started in broadcast television at the local NBC station and has since then progressed into the digital space. Samantha likes to look at the big picture when approaching client strategies and aims to understand how businesses reach their customers at every stage of the buying cycle—from awareness, all the way to the decision-making stage and on. “The ability to learn about new industries and help solve unique marketing problems each day is why I love my job,” she says.