Just because a site visitor didn’t make a purchase or submit a form on their initial visit to your site doesn’t mean that they should be considered lost forever. Taking…
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This is a contributed post by Paige Musto, Director of Communications at Act-On Software. Super Bowl XLIX is just 4 days away and it comes as no surprise that the number…
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At this point, there’s a good chance that you’re either currently running or have tested advertising on Google Adwords and Bing Ads for your business. This may include search, display,…
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For many, Facebook remains a bit of an unknown. While SEO, paid search, and display are well ingrained in most digital marketer’s brains, Facebook has remained elusive to many due…
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There’s no doubt that display advertising is extremely powerful – the reach and targeting is a savvy advertiser’s dream. But there’s also no doubt that consumers are desensitized to traditional…
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Are you a marketing director or business owner who oversees your company’s PPC advertising efforts but aren’t involved in the day-to-day management? While you may not need to know the…
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For most people, summertime means spending time at the pool, cooking hamburgers on the grill and taking long family vacations. However, for PPC account managers and business owners, summertime means…
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Social media fraud has become an industry with nearly limitless global reach and relentless growth. The purchasing of clicks, engagement, and followers can be enticing, particularly for a budding brand…
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