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PPC Advertising

Apr 28

How to Prove the ROI of Your PPC Ad Campaigns in 7 Metrics

How to Prove the ROI of Your PPC Ad Campaigns in 7 Metrics

How to Prove the ROI of Your PPC Ad Campaigns in 7 Metrics

There are several important metrics to take into consideration when analyzing your PPC campaign performance to prove your ROI. While each metric has its own place and importance, many people get hung up on more “vanity” metrics like click-through-rate and Read More

Apr 19

How Emojis Can Make Your Social Media Followers :-)

How Emojis Can Make Your Social Media Followers :-)

How Emojis Can Make Your Social Media Followers :-)

According to Wikipedia, the first emoji was used by Scott Fahlman in 1982 for the express purpose of relaying emotion. We sure have come along way, huh?

Emojis have become an essential part of our culture and their own form of Read More

Mar 01

10 Experts Share Their Top PPC Pet Peeves

10 Experts Share Their Top PPC Pet Peeves

10 Experts Share Their Top PPC Pet Peeves

The world of PPC advertising is constantly changing and evolving, and those changes can often create new frustrations for those in the industry. Whether you’re new to the world of PPC or are a long-time advocate, there’s surely something that Read More

Feb 25

Search vs. Display Advertising in 2016

Search vs. Display Advertising in 2016

Search vs. Display Advertising in 2016

Beginners and seasoned advertisers alike often struggle with the question of whether to use search ads, display ads, or both. There are several different factors to take into consideration when…

Jan 05

5 Google AdWords Features You Should Be Using In 2016

5 Google AdWords Features You Should Be Using In 2016

5 Google AdWords Features You Should Be Using In 2016

Google released several new features for AdWords in 2015, which means there are some new ways for paid advertisers to beef up their campaigns in the new year. Each new product or update has its own benefits and can help Read More

Dec 15

How To Use Twitter Ads For Business Advertising

How To Use Twitter Ads For Business Advertising

How To Use Twitter Ads For Business Advertising

Twitter is undoubtedly one of the most popular social media networks today. It’s where people go to see what everyone else is talking about – whether it’s updates on the latest news event or what just happened on a popular Read More

Dec 01

The Vast Landscape of Targeting Options for Facebook Ads [VIDEO]

The Vast Landscape of Targeting Options for Facebook Ads [VIDEO]

The Vast Landscape of Targeting Options for Facebook Ads [VIDEO]

There are literally thousands of ways to use Facebook Ads to target your audience. From general demographics like age and gender, to more nuanced options like homeownership status and interest (in yoga, bodybuilding, etc), the options are almost endless. Watch Read More

Nov 10

How to Reduce Cost Per Lead in Google AdWords

How to Reduce Cost Per Lead in Google AdWords

How to Reduce Cost Per Lead in Google AdWords

As with any kind of marketing endeavor, being focused and familiar with the wants and the needs of your audience is critical to the success of your Pay Per Click campaign. Of course, using careful targeting tactics to determine this Read More

Oct 06

7 Ways to Improve AdWords Performance With Ad Extensions

7 Ways to Improve AdWords Performance With Ad Extensions

7 Ways to Improve AdWords Performance With Ad Extensions

Last summer, Hal Varian, Google’s Chief Economist, created a great video titled Insights on the AdWords Auction. In that video, Varian talks about how proper formatting of ads can increase Ad Rank. Included in correct formatting standards are Ad Extensions, Read More

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