PPC Advertising

Mar 14

5 Google AdWords Features You Should Be Using In 2017

Google released several new features for AdWords throughout 2016 and the beginning of 2017, which means there are some new ways for paid advertisers to beef up their campaigns in the new year. Each new product or update has its Read More

Feb 21

How to Determine How Much to Spend on PPC Advertising

A common question we get from new clients is “How much should we be spending in pay per click advertising per month?”

This is a great question, and in order to provide an answer, our PPC team would typically Read More

Jan 10

How Google Grants Can Help Your Nonprofit Succeed in AdWords

Some of the biggest issues facing nonprofit organizations are getting the word out about their cause and raising money. Did you know that Google offers a program that can help you do both?

Google Ad Grants, which is part of the Read More

Oct 12

Facebook vs. Instagram Ads: Where Should You Advertise?

Social media advertising is nothing new. In fact, most businesses have at least a Facebook page these days, while many are already running ads across various networks. One of the questions we get asked a lot is: should I be Read More

Sep 27

5 Unique Facebook Ads Targeting Tips that Drive Serious ROI

5 Unique Facebook Ads Targeting Tips that Drive Serious ROI

According to Facebook, more than 900 million people are active on the platform every day. This presents a tremendous opportunity as a business to get your content and/or products in front of an audience. Of course, how you do that, Read More

Jul 26

5 New AdWords Features to Look Out for In the Coming Months

5 New AdWords Features to Look Out for In the Coming Months

In case you haven’t heard, Google is in the process of releasing several new features in the coming months to help you take your AdWords account performance to the next level. During their Performance Summit in May, the company announced Read More

Jun 28

How to Analyze Your PPC Lead Data (With 15 Mini Case Studies)

How to Analyze Your PPC Lead Data (With 15 Mini Case Studies)

If you have been properly optimizing your pay-per-click (PPC) campaigns, or have an agency doing it for you , you should be generating leads. After all, that is why you are advertising…right? What most advertisers (and agencies) forget about is Read More

May 31

How To Stop Wasting Your Money on Low Quality PPC Leads

How To Stop Wasting Your Money on Low Quality PPC Leads

For most lead generation PPC campaigns, the number one most important factor is whether your campaign is generating revenue and ROI for your business. For this reason, it’s essential that you turn your focus to generating high quality leads that Read More

May 17

Calculate Your PPC ROI From Conversion to Sale [INFOGRAPHIC]

Calculate Your PPC ROI From Conversion to Sale [INFOGRAPHIC]

To help you visualize the process of attributing revenue from your PPC conversions to sales, we have illustrated the process in this infographic. Dive into key metrics, customer acquisition from click to conversion, and how to calculate your PPC ROI. Read More

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