PPC Advertising

With the addition of phone extensions in AdWords, call metrics was a big plus. Not only is Google giving you extra ad space to display your phone number, they will…

This week, Google implemented its Instant Previews feature for AdWords ads. Released earlier for organic results, Google Instant Previews shows a graphic preview of a search result while highlighting relevant text…

Did you know social media has changed? LinkedIn and Facebook in particular have gone through a lot of changes in just the past two months. In addition, social media signals…

If you are not advertising on Google's display network, you probably don't pay much attention to the Networks reporting tab in your AdWords account. This tab can be very useful…

Recently, Google announced a new release of automated rules in AdWords.  For advertisers, we feel it is important to research what the new feature entails before diving in.  In this…

It was only a few weeks ago that Google automatically began changing the display URLs to lower-case after testing had proven that it increases paid ad clickthrough rates. It you’ve…