Since their first introduction into the Google Adwords playbook years ago, ad extensions have been a crucial component of any successful paid search campaign. Over the years, Google has expanded…
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From Adwords beginners to Adwords gurus/masters/experts/ (_______fill in the blank) there are certain topics that everyone enjoys talking about. Buzzwords that get people excited about new opportunities for capturing targeted…
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For many, Google’s “keyword (not provided)” update removing all of Google Analytics’ organic search query data was a long time coming. Google first introduced secure search back in October 2011 which, at…
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The three main metrics that make up a keyword’s quality score are click-through-rate, ad relevance, and landing page relevance. Because they can be optimized directly within an Adwords campaign, click-through-rate…
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We are writing this post to inform you of the change in Facebook’s cover photo policy as many people, including ourselves, were unaware it. Facebook has lifted the 20 percent…
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