Dec 10 What Do You Think of Google Real Time Search? What Do You Think of Google Real Time Search? Just to bring us all up to speed, Google Real Time Search launched last week and also announced partnerships with Facebook and MySpace. According to an article by Danny Sullivan,… Read More
Nov 30 Google AdWords Phishing Scam Google AdWords Phishing Scam Here is a great lesson on staying alert when answering emails. This one looks like it is from Google, and it asks you to verify your AdWords account. But it is actually… Read More
Nov 30 LinkedIn: Hopping on the Open Source Bandwagon LinkedIn: Hopping on the Open Source Bandwagon Open source, the practice in production and development that promotes access to an end product’s source materials like their source code (per Wikipedia), has been a trending theme in social… Read More
Nov 24 Hootsuite Gets a Facelift Hootsuite Gets a Facelift If you haven’t discovered the wonderful social media tool Hootsuite it’s about time you did. Last night a few of us here at Vertical Measures, myself included, were going crazy… Read More
Nov 20 Ad Optimization….and A/B Testing Part 2. Ad Optimization….and A/B Testing Part 2. This is a follow up to our initial article Ad Optimization….and A/B testing Part 1. In that article I said that if you are serious about testing ads, you should not… Read More
Nov 12 Pubcon Las Vegas Day 2: Social Media Sessions Pubcon Las Vegas Day 2: Social Media Sessions Today in Pubcon’s social media sessions broader topics were discussed. Day 1 at Pubcon seemed to focus on Twitter, and today each of the sessions broadened the scope to help… Read More
Nov 11 Ad Optimization….and A/B testing. Ad Optimization….and A/B testing. Everyone would like to have their PPC campaigns operate more efficiently — with better conversion rates and lower cost per conversion. For most, this means repeated manipulation… Read More
Nov 11 Pubcon Las Vegas Day 1: Twitter Sessions Pubcon Las Vegas Day 1: Twitter Sessions Three Vertical Measures employees attended Pubcon 2009 this year, and as the social media architect I had the privilege of attending the social media sessions. The social media topic du… Read More
Nov 05 What’s This? More Real Time Search Options!? What’s This? More Real Time Search Options!? I’ve already admitted my recent addiction to real time search. I love it, and I’ll tell you why. My experience on the Internet has been one in which most interactions… Read More