Just to bring us all up to speed, Google Real Time Search launched last week and also announced partnerships with Facebook and MySpace. According to an article by Danny Sullivan, Google’s pulling in real time information from a variety of sources, including Twitter, Google News, Google Blog Search, FriendFeed, Jaiku, and others. Of course, all I’ve seen in my search results are some Twitter streams, and Sugarrae’s showed us how some unscrupulous people could use real time search to spam Google search results. All this leaves a lot of social media people hating it and me wondering if it’s really such a great thing…
My guess is that Google will begin to apply a filter to their search results that makes these real time results more relevant. And sometimes I forget, as a hardcore user of Google, and someone who’s patiently awaiting the Singularity, (you laugh, but we all know the Singularity is near–Microsoft’s researching it, and so are Google and NASA)…my point is, as a hardcore user, this real time search feature hardly seems newsworthy. But for the masses using Google, (and I mean the ones that aren’t tweeting all day), the whole Twitter stream in the search results is a great thing, a major breakthrough. For me, well…it’s a lot less interesting than the fact that Google personalized search. This, coupled with the whole augmented reality type technology of Google Goggles, allowing Android users to perform search with images they take from their phones, tells me that not only is search going real time, it’s also going mobile, which is something every business should NOT be contemplating–they should be acting on.
The big picture on this is that the entire landscape of the Internet is changing, and fast! And how we interact with it through search is also changing. And that’s going to continue to get more interesting. If you find that whole concept as fascinating as I do, just take 18 minutes out of your day to listen to Gary Vaynerchuk’s philosophy about what’s happening at this time. According to him, “It’s big! Really big…and you need to figure out engagement. Otherwise you’re making a hyper mistake.” And he’s not talking about creating a Twitter account and pushing out Tweets as advertising and calling it social media engagement. All these changes that are happening at light speed are going to affect your business, and the question is, are you ready?
If you haven’t seen the video, and want to know more about how real time search is integrated into Google search results, just watch this video: