PPC Advertising

How many times have you filled an online shopping cart, only to get sidetracked and never proceed to check out? This happens hundreds of times a day, and advertisers have…

As part of the quest for providing users with a great search experience, Microsoft released their new formula for calculating adCenter's keyword quality score (QS), and it differs greatly from…

Facebook’s Terms of Service have expanded and later simplified over the years just as their promotions guidelines have changed. As a brand that uses Facebook it’s essential to become aware…

Last week Google began enforcing three new landing page requirements for AdWords advertisers. These are specific to websites that collect payment, financial, or personal information from website visitors. Neglecting to…

Last week our local CBS affiliate called Vertical Measures looking for someone to talk about social media and privacy concerns. Several of us provide professional Social Media Marketing Services as…