Everyone claims to know AdWords, so how do you weed out the phonies from the professionals? Look for their Google AdWords Certification. You would not hire an average Joe to be your physical trainer, so why would you call upon an uncertified consultant to keep your company’s PPC campaigns in shape? When setting up a PPC campaign, you are gearing up to take your company to the next level, and that means making important decisions. A Google AdWords Certified company will get you started on the right foot, making sure that your PPC campaign is set up accurately, thus preparing you for success.
Anyone can become a Google Adwords Certified Partner (as long as they manage a certain level of advertising spend and have a My Client Center account that has been in use for 90 days), but that does not mean it is an easy title to obtain. In fact, becoming certified is quite an in-depth process. One of the main areas of focus during the certification process is keyword analysis. An applicant must master the concept of applying relevant keywords in their client’s account to be able to maximize performance and ROI.
Because PPC is an ever evolving process, Google is constantly changing the exam to keep the material up to date. The changes are made to adapt the test to the most current internet marketing trends. Google also updates the exam to include new features that have been introduced. This ensures that your Certified Partner is up to speed with the newest AdWords tools and methodologies.
That being said, there are several things to keep in mind when seeking out a Google AdWords Certified Partner. It is completely reasonable to ask for proof of certification from the company handling your advertising. Actually view their certificate to make sure that it has been obtained recently. If the certification is two or more years old, you may want to consider going with a company that has completed the test more recently to ensure that your consultant is familiar with newer features. Finally, look for a company with a track record of showing results and request case studies and testimonials from their previous clients. This can offer a lot of insight into how professional and efficient the company’s work has been in the past.