Dec 20 Take Advantage of Video Ads on Mobile Take Advantage of Video Ads on Mobile If you are an advertiser today, then you are marketing to people on the go. It seems like just about everyone has gone mobile through the use of smartphones, tablets… Read More
Dec 15 Product Listing Ads for the Holidays Product Listing Ads for the Holidays Christmas is just around the corner, and what better way to boost your holiday sales than by investing in product-specific advertising? “Product Listing Ads” in AdWords give you the opportunity… Read More
Dec 08 QR Codes Increase Conversions QR Codes Increase Conversions Smartphones have changed the landscape for advertising. Over the last several years, advertisers like you have had to adjust their strategies in order to reach consumers on the go. As… Read More
Nov 29 Prepare for the Holidays with PPC Prepare for the Holidays with PPC The holidays are upon us. People are spending time with family, they are having more time off of work and most importantly, they are spending money, and lots of it…. Read More
Nov 22 How to Market to People Not Like You How to Market to People Not Like You A few months ago, the Arizona Interactive Marketing Association (AZIMA) hosted a social event, and was visited by best-selling author, Kelly McDonald. Kelly’s recent book, How to Market to People… Read More
Nov 15 Google’s Pay Per Call Advertising Updates Google’s Pay Per Call Advertising Updates At this point, you are probably quite familiar with how bidding for ads works on AdWords. Now those bidding capabilities are transcending the click-through world and are being passed on… Read More
Nov 08 Bottom of Page AdWords Ads Bottom of Page AdWords Ads Google has performed series of tests showing that placement of ads on the Google search results pages greatly affects click-through rates, and ultimately, customer conversions. Based on these findings, Google… Read More
Nov 01 Google Dynamic Search Ads Google Dynamic Search Ads Last week Google released a new tool with the intentions to make life a lot easier for advertisers with large web sites. Whether you have products that change availability on… Read More
Oct 27 Monsters and Villains on Social Media Monsters and Villains on Social Media Ever wonder where Dracula checks in on Foursquare or what ghosts pin on Pinterest? We decided to turn the tables and stalk our favorite monsters and villains on their social… Read More
