PPC Advertising

A true story with a client (from a previous employer and an old life): I was managing a PPC campaign that sold cell phone plans and products. At the time,…

We are always seeking ways to capitalize on using branded keywords in our Google campaigns — since many of our clients rely on searches for their company or branded product…

Allan Kuenn, from Site Pro, was recently quoted in an American Express article about AdWords Call Metrics, a new feature that  lets advertisers measure the number of phone calls generated…

The Site Pro team attended a presentation by Tim Ash, the landing page guru. The PPC managers here are always trying to keep abreast of the latest research in landing…