Jan 24
PPC Assisted Conversions & Multi-Channel Reporting
PPC Assisted Conversions & Multi-Channel Reporting
In PPC, it is very important to consider how your keywords and ads will interact with other marketing channels to instigate conversions. To get the most out of your PPC…
Read MoreJan 16
Google’s Search Plus Your World? – Not in My World!
Google’s Search Plus Your World? – Not in My World!
Last week, Google announced Google’s Search Plus Your World (can we just call it Search Plus?) and the whole internet marketing industry is a buzz. Or so it seems. We…
Read MoreJan 12
Using Social Media Releases to Spark Online Engagement
Using Social Media Releases to Spark Online Engagement
In a recent article, The New York Times Social Media Editor, Liz Heron, explained the news industry shift to “real-time reporting along with user engagement.” And in addition to journalists,…
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