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PPC Advertising

Feb 08

5 Paid Media Trends You Should Know in 2018 (So You Don’t Fall Behind)

5 Paid Media Trends You Should Know in 2018 (So You Don’t Fall Behind)

5 Paid Media Trends You Should Know in 2018 (So You Don’t Fall Behind)

New year, new you… right? Well, ready or not, 2018 is here. And with it, comes a slew of new moves you should add to your paid media playbook to make sure you stay ahead of the competition. Here are Read More

Feb 06

Social Media Trends to Watch in 2018

Social Media Trends to Watch in 2018

Social Media Trends to Watch in 2018

Let the magic 8 ball highlight some of the top predictions for 2018 from industry experts. Then, read on for more in-depth predictions and find out what Vertical Measures believes will hold true in 2018. Read More

Jan 16

Digital Diversity: Building an Audience with Paid Media

Digital Diversity: Building an Audience with Paid Media

Digital Diversity: Building an Audience with Paid Media

If you really want to move the needle this year, it’s time to diversify with a Paid Media Strategy. Here’s a step-by-step guide to building your first audience via paid social (Facebook) and Google AdWords. Read More

Aug 22

5 Effective Ways to Amplify Content

5 Effective Ways to Amplify Content

5 Effective Ways to Amplify Content

To be effective with amplifying your content and driving results for your business, you'll need to create a roadmap like the above of touchpoints. Then decide what content will be most impactful based on their needs. You'll need to make Read More

Aug 15

PPC Competitive Intelligence: How to Gain the Upper Hand on Your Competitors

PPC Competitive Intelligence: How to Gain the Upper Hand on Your Competitors

PPC Competitive Intelligence: How to Gain the Upper Hand on Your Competitors

When it comes to pay-per-click advertising, knowing what your competitors are doing and how you compare can help take your marketing efforts to the next level. By doing a little bit of research, you can see how your keywords, ads, Read More

Jul 25

What is Content Amplification?

What is Content Amplification?

What is Content Amplification?

The role of content in a digital marketing strategy has not diminished in importance. Having a robust content plan that includes frequent publishing, 10x content, and solid SEO best practices should still be your #1 priority. That’s all step one. Read More

Jun 06

6 Ecommerce PPC Best Practices to Improve Your Advertising ROI

6 Ecommerce PPC Best Practices to Improve Your Advertising ROI

6 Ecommerce PPC Best Practices to Improve Your Advertising ROI

More and more people are shopping online, and advertising platforms have taken notice, giving more on-page real estate to retail-related ads. If you’re in the retail industry, chances are you’re already using some form of online advertising to promote your Read More

May 23

Paid Advertising at Each Stage of a Buyer’s Digital Journey

Paid Advertising at Each Stage of a Buyer’s Digital Journey

Paid Advertising at Each Stage of a Buyer’s Digital Journey

In today's digital marketing space, it's becoming more crucial than ever to hone in on a potential customer's journey through your funnel. Each stage plays a key role in influencing... Read More

Apr 25

Search vs. Display Advertising

Search vs. Display Advertising

Search vs. Display Advertising

Beginners and seasoned advertisers alike often struggle with the question of whether to use search ads, display ads, or both. There are several different factors to take into consideration when deciding which type of campaign is right for you. Whether Read More

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