PPC Advertising

Jul 10

Google’s Exceptions to Search Query Matching Rules Part 2

We have spent the last two weeks examining how specific ads are triggered when one search query prompts multiple keywords. We have discovered that narrow match types and ad rank…

Jul 03

Google’s Exceptions to Search Query Matching Rules

Last week, we discussed how Google’s system chooses which ads to serve when a search query matches multiple keywords within a single ad group. To piggy back on that discussion,…

Jun 26

How Google Matches Search Queries to Keywords

Within AdWords, only one keyword can be prompted per search query. However, it is possible that in certain situations, more than one keyword may match one given search query. Have…

Jun 19

Using Negative Keywords Effectively

Are you spending too much time deciding what should be excluded from your keyword searches rather than what should in fact trigger a match? It’s a trap that’s easy to…

Jun 14

Google Now Allows Ads to Rotate Indefinitely Again

Last month Google announced that they would be making changes to their ad rotation format, but not everyone was on board with the revisions. Previously there were three settings that…

Jun 12

Mobile App Ad Extensions Now on AdWords

Google just announced that AdWords extensions for apps are now available, which will give you a way to reach your audience more seamlessly than ever. The Mobile Apps Extension works…

May 29

Why You Should Be Remarketing

Do you ever get the feeling that the internet is keeping tabs on you? Well that’s because they are – of course, you should already know this if you’ve been…

PPC Advertising

How and Why to Use Social Signals on your Website

How and Why to Use Social Signals on your Website

Google’s Exceptions to Search Query Matching Rules Part 2

Google’s Exceptions to Search Query Matching Rules Part 2

Google’s Exceptions to Search Query Matching Rules

Google’s Exceptions to Search Query Matching Rules

How Google Matches Search Queries to Keywords

How Google Matches Search Queries to Keywords

Using Negative Keywords Effectively

Using Negative Keywords Effectively

Google Now Allows Ads to Rotate Indefinitely Again

Google Now Allows Ads to Rotate Indefinitely Again

Mobile App Ad Extensions Now on AdWords

Mobile App Ad Extensions Now on AdWords

Summer Holiday Promotions for Social Media

Summer Holiday Promotions for Social Media

Why You Should Be Remarketing

Why You Should Be Remarketing

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