Google Analytics is a tool that many rely on when crafting online marketing strategies. Analytics offers helpful metrics that can give you better insight into how users are visiting your…
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It seems like Google is having trouble making up their minds in regards to settling on guidelines for AdWords ad rotations. I’m sure you remember the recent hubbub that arose…
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If you’re currently using Sitelinks in your AdWords campaigns, or plan to do so at some point, it’s time to listen up. Google recently announced that they will be strictly…
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Your company manufactures baby products and you’ve found that new mothers between the ages of 25 and 33 tend to make up your core audience. Now that you have this…
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When organizing any PPC effort, it’s important to brush up on the basics. Even if you’re feeling comfortable about where your campaigns are, just taking some time to examine your…
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