PPC Advertising

Mar 28

Google Offer Extensions: Closing the Gap Between PPC and Offline Actions

Google’s newest offering is changing the online deal space, as we know it. In late February, Google introduced new “Offer Extensions” in AdWords. As an advertiser, you now have the…

Mar 28

Call Tracking: An Intro to Measuring Offline PPC Conversions

One of the distinct advantages of online PPC campaigns is the ability to measure the effectiveness of campaigns as they relate to certain ads, ad groups or even keywords. You…

Mar 27

Pinterest for Men [VIDEO]

Who says Pinterest is just for women? Well, a lot of people do in fact, seeing as 82% of Pinterest users are women. But we got to thinking; what about…

Mar 20

The True Value of Non-Branded Search Terms

Successful advertisers make it a practice to consistently measure the performance of their campaigns. In order for you to build a successful online marketing plan, you must have a sense…

Mar 20

Adwords Enhanced Campaigns: An Intro

Searching for weekend plans on your office PC, browsing businesses near you when you’re killing time downtown between meetings, browsing news stories on your tablet at your local coffee shop…

Mar 05

The Little Graphic that Could: Overcoming Facebook’s 20% Rule

A new rule on Facebook is changing the design game for custom images in marketing and advertising. Graphics–particularly custom graphics–account for a significant amount of internet traffic. The design of…

Mar 04

Ad Copy Optimization: Improving Click-Through-Rate

Creating a basic PPC campaign is relatively easy. Pick relevant keywords, set keyword bid, and then wait for the revenue to roll in, right? Well, not exactly. It’s true that…

Feb 26

3 Ways You Can Use Visuals to Impact Social Media Customer Engagement

This is a special guest post by Erica Bell, a small business writer who focuses on topics such as customer service and social media trends. She is a web content writer for…

Feb 22

What are Google Product Listing Ads?

If you’re trying to take your text ad campaigns to the next level, you don’t have to spend a lot of money or scrap your current online marketing plan today….

PPC Advertising

Google Offer Extensions: Closing the Gap Between PPC and Offline Actions

Google Offer Extensions: Closing the Gap Between PPC and Offline Actions

Call Tracking: An Intro to Measuring Offline PPC Conversions

Call Tracking: An Intro to Measuring Offline PPC Conversions

Pinterest for Men [VIDEO]

Pinterest for Men [VIDEO]

The True Value of Non-Branded Search Terms

The True Value of Non-Branded Search Terms

Adwords Enhanced Campaigns: An Intro

Adwords Enhanced Campaigns: An Intro

The Little Graphic that Could: Overcoming Facebook’s 20% Rule

The Little Graphic that Could: Overcoming Facebook’s 20% Rule

Ad Copy Optimization: Improving Click-Through-Rate

Ad Copy Optimization: Improving Click-Through-Rate

3 Ways You Can Use Visuals to Impact Social Media Customer Engagement

3 Ways You Can Use Visuals to Impact Social Media Customer Engagement

What are Google Product Listing Ads?

What are Google Product Listing Ads?

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