Awareness Stage

Grow your audience by sparking interest around your products and services.

Rank Your Organization

  • 0 if you are not engaged in the tactic
  • 1-2 if you are just beginning
  • 3-4 if you're using this tactic with unclear results
  • 5 if your company is successfully using this tactic

Awareness

Consideration

Decision

Advocacy

Content Ideation ?

Content Creation ?

Persona Development ?

Traditional Advertising ?

Programatic Advertising ?

Organic Social ?

Paid Social ?

Influencer Marketing ?

Analytics Measurement ?

0/180
Total Score
0/45
Total Awareness Score
0/55
Total Consideration Score
0/60
Total Decision Score
0/20
Total Advocacy Score

Consideration Stage

Now that the prospect has found your website, you want them to engage with your content, ultimately filling out a form or contacting you directly.

Rank Your Organization

  • 0 if you are not engaged in the tactic
  • 1-2 if you are just beginning
  • 3-4 if you're using this tactic with unclear results
  • 5 if your company is successfully using this tactic

Awareness

Consideration

Decision

Advocacy

Content Ideation ?

Content Creation ?

Persona Development ?

Paid Retargeting ?

User Experience ?

Search Optimization ?

Conversion Rate Optimization ?

Organic Social ?

Paid Social ?

Influencer Marketing ?

Analytics Measurement ?

0/180
Total Score
0/45
Total Awareness Score
0/55
Total Consideration Score
0/60
Total Decision Score
0/20
Total Advocacy Score
Next

Decision Stage

Help your audience make a buying decision they're comfortable with.

Rank Your Organization

  • 0 if you are not engaged in the tactic
  • 1-2 if you are just beginning
  • 3-4 if you're using this tactic with unclear results
  • 5 if your company is successfully using this tactic

Awareness

Consideration

Decision

Advocacy

Content Ideation ?

Content Creation ?

Persona Development ?

Paid Retargeting ?

User Experience ?

Search Optimization ?

Conversion Rate Optimization ?

Organic Social ?

Paid Social ?

Influencer Marketing ?

Analytics Measurement ?

Lead Nurture ?

0/180
Total Score
0/45
Total Awareness Score
0/55
Total Consideration Score
0/60
Total Decision Score
0/20
Total Advocacy Score
Next

Advocacy Stage

Grow your audience by providing a stimulus to spark interest around your products and services.

Rank Your Organization

  • 0 if you are not engaged in the tactic
  • 1-2 if you are just beginning
  • 3-4 if you're using this tactic with unclear results
  • 5 if your company is successfully using this tactic

Awareness

Consideration

Decision

Advocacy

Content Ideation ?

Content Creation ?

Analytics Measurement ?

Customer Outreach ?

0/180
Total Score
0/45
Total Awareness Score
0/55
Total Consideration Score
0/60
Total Decision Score
0/20
Total Advocacy Score
Next

0/180
0/180
Total Score
0/45
Total Awareness Score
0/55
Total Consideration Score
0/60
Total Decision Score
0/20
Total Advocacy Score
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