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Buy Links or Trouble?

The big debate raging on the Internet these days focuses on Google’s recent campaign to ensure that paid links aren’t part of the determination of popularity of a website. Their take is that if you buy links, you’re trying to skew the results of any search in order to increase your presence in the rankings. But wait, isn’t that what any...

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Reciprocal Linking The Right Way

There seems to be a lot of negativity surrounding reciprocal linking by SEO "gurus" and amateurs alike, most notably in the various internet forums. Reciprocal links, according to the naysayers, are virtually worthless because they supposedly do not help your search rankings or pass Google PageRanks to your site. Reciprocal linking is a perfectly natural and legitimate traffic-building technique that...

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Link for Traffic – Not for Rankings

Google wants it.  Eric Ward promotes it.  You should do it.  Link to get traffic not search engine rankings.  In fact, the people best able to withstand major changes and shifts in the search engines that affect their rankings are the people who have a broad, multi-faceted link building campaign. In order to weather any drops from single-sources of traffic...

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