SEO Essentials for Choosing a Marketing Automation Platform

SEO Essentials for Choosing a Marketing Automation Platform

Presented by Christina Hecht – SEO Strategist

From Hubspot to Marketo, Act-On and Pardot, there are a dizzying number of marketing automation platforms to choose from. We set our SEO Specialist, Christina Hecht (The Searchelorette), out on a journey to find her perfect marketing automation platform match among a cast of 2,000 eligible candidates.  Which platform will hinder a website’s SEO success and which will win the Final Rose?

Review this informative and humorous webinar à la The Bachelorette. We will dive into the essential technical SEO elements you must be aware of when using any marketing automation platform, and how to avoid a relationship meltdown.

Learn how to avoid certain marketing automation pitfalls if your platform isn’t properly set up, with topics including:

  • – PageSpeed
  • – URL redirects
  • – International Language Targeting
  • – <head> control
  • – Personas
  • – CDNs

Stay till the end for the most dramatic award ceremony ever, where The Searchelorette will give the final rose to one marketing platform that rises about the rest.

Slides and Recording

About the Presenter

Christina Hecht, SEO Strategist at Vertical Measures, works on our clients’ projects long-term, helping them set and reach goals, getting to understand their business’s narrative as seen through an SEO lens, and producing measurable results. Christina has spent her career cross-training in several areas of digital marketing and is passionate about educating people on the technical workings and gratifying results of organic SEO.