Webinar: Killing Marketing: Transforming Your Marketing From Cost To Profit Center
Joe Pulizzi and Robert Rose will discussed the theory behind their new book, Killing Marketing, and how the future of the marketing department will be a revenue and profit center, not a cost center like we’ve had for over 50 years.
Presented by Joe Pulizzi (@JoePulizzi) & Robert Rose (@Robert_Rose)
Killing your marketing structure may be the only way to save it!
What if everything we currently know about marketing is what is holding us back?
For years, marketing departments have been operating in the same, campaign-centric, product-led operations. However, innovative companies have achieved great results by fundamentally changing their approach to a new and exciting model.
In this webinar, Robert Rose and Joe Pulizzi provide insights, approaches and examples on how the future of the marketing department will be a revenue and profit center, not a cost center like we’ve had for over 50 years.
Robert and Joe also dove into:
- Why brands need to seriously look into adopting this model
- In-depth details on how to drive direct revenues and cost centers from a content marketing initiative
- Specific examples and the first steps to making this transformation real in your business
Is your site set up for the future of content marketing? Contact us to find out!
About the Presenters
Robert Rose is a best-selling author, and speaks on the topics of the new role of content marketing & storytelling and the evolving nature of technology in business.
Joe Pulizzi founded Content Marketing Institute and helps host the largest content marketing event in the world, Content Marketing World.