Turbo-Charging Your SEM Landing Pages:
Tuesday, November 15, 2011 10am PST, 1pm EST
You did your audience and keyword research, wrote your ad copy, and set your bids. Why is your PPC or display ad program still not delivering the results it should?
On November 15, Vertical Measures will host Tim Ash, author of the bestselling book Landing Page Optimization, and CEO of SiteTuners, in a webinar you wont want to miss. Join us for Turbo-Charging Your SEM Landing Pages Tuesday, November 15 at 10am PST, 1pm EST.
Find out how to turbo-charge the effectiveness of your campaigns by making subtle but important changes to your landing pages. Discover how to identify, and correct, the most common landing page problems that cause visitors to leave your site without engaging. This fast-paced & entertaining session with noted conversion authority and bestselling author Tim Ash will arm you with a framework you can easily apply to your own landing pages to quickly boost conversions and profits.
You Will Learn
- Why less is more when it comes to landing page design elements
- How to align the content of your landing pages with your visitors’ expectations
- Techniques for building trust and credibility online
- Tips on clarifying your call to action
- How to ruthlessly edit your text down to simple headlines and short bullet lists
Who Should Attend
CMOs, marketing directors, SEM/SEO campaign managers, online media buyers, affiliate and ecommerce marketers, webmasters & web designers and anyone involved in creating online offers and increasing conversion rates on a website.
About The Presenter
Tim Ash is the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and software tools to improve conversion rates. SiteTuners has worked with hundreds of clients, large and small, including Google, Facebook, American Express, CBS, Sony Music, Universal Studios, Verizon Wireless, Texas Instruments, and Coach.
Tim is considered one of the early pioneers in the discipline of website conversion rate optimization. He is a highly sought-after presenter at industry conferences, the founder and chairperson of Conversion Conference, a contributing columnist for numerous publications and host of the weekly Landing Page Optimization podcast on WebmasterRadio.fm.