How to Leverage Earned and Owned Media to Create Effective Paid Media Programs

Free Webinar: How to Leverage Earned and Owned Media to Create Effective Paid Media Programs

How to Leverage Earned and Owned MediaDoes your content marketing program subscribe to the belief of “write and they will come?” Often times the last mile of content marketing, content amplification, is forgotten or perceived to be too time consuming or expensive. This free webinar we will explore how to create an effective content distribution program and include:

  1. Tips to scale a content marketing program beyond your blog
  2. How to amplify your content while saving money in the process
  3. Identify where to find free data to help guide your paid distribution programs

Content amplification can make or break a content marketing program. We’ll share tips and tricks you can take advantage of regardless of your company’s size or budget.

Recording Webinar and Slides

About the Presenter

Bill FlitterBill Flitter has been involved with online marketing for over 15 years. Flitter pioneered advertising to RSS along with other content distribution technologies that have generated revenue for The New York Times, CNET, Inc. and other large premium publishers while helping Fortune 500 marketers reach new audiences.

Bill’s newest venture,, helps bloggers, brands and publishers syndicate their content and broaden their reach across the social web and beyond. He is also the creator of the Content Marketing Strategies Conference, a yearly event that fosters conversation around content marketing.

Prior to, Bill founded Pheedo, Inc and Email Shopping Network and directed its sales and marketing activities until its acquisition by eUniverse in 2002.

An active member in his community and alma mater, Bill serves on the St. Perpetua School Board in Lafayette, California and also created the Scholarship for the Advancement of Interactive Advertising at the University of Wisconsin – Oshkosh.