28 Jan 2013

How to Win at Search, Social and Content Marketing Workshop in Phoenix

January 28, 2013VM News

How to Win at Search, Social, and Content Marketing Workshop
It was only 2 years ago when the term “content marketing” was still relatively unknown. Nowadays, we consider content marketing to be a need-to-know factor for companies–both large and small–who want grow their business organically on the web. But understanding the steady rise of content marketing’s importance plus its ability to increase business doesn’t give us the full picture of what it is capable of.

Rather, we have to take a broad view and pose some foundational questions: What is content marketing, and maybe even more importantly, what is it not? How can you utilize search engine and social media marketing within your content marketing plan to make it effective to the nth degree? How can business owners and marketing executives employ tactics accrued from the congruence of search, social and content marketing in order to reach new fans and ultimately convert them to loyal customers?

These are all valid questions that we must start with before jumping into creating a new internet marketing strategy. And these are all the questions we have received from our blog readers, followers and fans, customers, etc. that has led us to the decision to help you become informed and ready to take action.

On February 22nd, Vertical Measures will be hosting a special half-day workshop called “How to Win at Search, Social & Content Marketing — What Every Executive Needs to Know!” in Phoenix, Arizona. This workshop is geared toward business owners and marketing executives who feel stuck within old marketing tactics that aren’t working and are ready to take their strategies to the next level. We invite you to come to this workshop to learn about the most sustainable internet marketing tactic today.

How to Win at Search, Social and Content Marketing Workshop in Phoenix – What Every Executive Needs to Know!

Registration & breakfast: 8:00am-8:30am
Workshop: 8:30am-11:30am

Early Bird Special–Only $95 until 2/1
Standard Ticket–$195
Register now to get the special discounted rate, only on sale for 5 days!

The internet marketing experts from Vertical Measures have partnered with the great media minds of Clear Channel to conduct a half-day workshop focused on content strategies, development and marketing. This workshop will be led by Arnie Kuenn, President of Vertical Measures and Scott Hopeck, President/Market Manager of Clear Channel Media and Entertainment.

The curriculum will cover:

  • Developing a Content Strategy
  • Performing Keyword and Market Research for Content Ideas
  • Creating Great Content
  • Optimizing for Search & Social
  • Promoting Your Content Using Social Media and Other Methods
  • Distributing Your Content Through Multiple Channels
  • Building Links to Your Content
  • Measuring and Analyzing Success

By the end of this workshop, you’ll know how to create, implement and sustain a successful content marketing program for your organization including integration with radio media. This course will cover content strategy, research, development, promotion, distribution and optimization.

All attendees will receive a course workbook and a complimentary copy of Arnie Kuenn’s content marketing book: Accelerate! Move Your Business Forward Through the Convergence of Search, Social & Content Marketing.

Click here to register



  • Thomas Jan 28, 2013

    Quinn, with breakfast included, $95 seems a smoking deal.

  • Quinn Whissen Jan 28, 2013

    Absolutely, we think so too! But it’s only $95 until this Friday, so if you’d like to join us, grab it fast.

  • Thomas Jan 28, 2013

    Alas with an $800 plane ticket tacked on (We’re based in Pembrokeshire, UK) that OJ/croissant combo doesn’t appear to be as financially appealing :) I’ll be watching Vertical Measures though for an update on how this workshop went.

  • Quinn Whissen Jan 28, 2013

    Aha – well, we completely understand. We will surely do a recap after the event and continue to keep the content marketing education going on our blog.

  • Thomas Jan 28, 2013

    Cheers Quinn, look forward to that.