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How to Drive Leads & Maximize Revenue With Conversion Rate Optimization

Save the date on June 27th! We’ll be starting promptly at 11am PT / 2pm ET. You will receive an email with further information. If you have any questions or issues, please email us.

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In the mean time, check out our recent blog posts:

Most marketers recognize the value in data, but few know how to analyze and leverage it in meaningful or actionable ways. In this post, we’ll explore how thinking bigger about analytics is the key to long-term marketing success....

Email marketing platforms offer robust measurement capabilities that make it easy to track various metrics that clearly illustrate email performance. With these metrics, you can establish goals specific to your needs, discover the best cadence for emails, learn which type of content performs best and more....

When you use multiple channels for your marketing, you must understand what’s working and what isn’t and continually improve your strategy based on those findings. With today’s sophisticated automation tools, you should be able to monitor the data that will help you make better decisions....

Email segmentation is a crucial first step to meet the needs of your audience. Segmenting your email list lets you adjust your email campaign strategy based on the preferences of specified groups, optimizing the ROI of your efforts. There are many ways you can segment your email list to provide relevant content your audience will enjoy....

If it weren’t for our ability to filter out non-essential messages, we’d never get anything done. That’s essentially what amplification – specifically paid media – is all about. Amplification is a much more proactive way to put those pieces of content to work, and have a sophisticated conversation that moves an audience through the customer journey. Without it, you’re crossing your fingers and hoping people see your highest-converting content. Or, at the very least, hoping that you look better than any of the competition....