The methodology used by leading search engines to rank web pages have become increasingly complicated in recent years – so complicated in fact, that many people now question the value of their efforts to increase their rankings.
Although people in the industry dance around the topic of “search engines,” in truth Google has a 64 percent market share. For the...
Since 2009, Moz has gathered information through surveys and various studies in order to get a grasp on what works and what doesn’t work in search engine algorithms. From the data that they gathered, they can determine what currently helps and hurts a site’s presence and rankings on search engines. This year, Moz surveyed 150 expert search marketers (including...Read more
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