Social media advertising is nothing new. In fact, most businesses have at least a Facebook page these days, while many are already running ads across various networks. One of the questions we get asked a lot is: should I be running Facebook ads, Instagram ads, or both?
There are benefits to both platforms, and we cover targeting options, display locations,...
This is a contributed post by Paige Musto, Director of Communications at Act-On Software. Super Bowl XLIX is just 4 days away and it comes as no surprise that the number of hashtags and trending topics are blowing up all over the social media universe. From the New England Patriots’ #DeflateGate scandal to bikini and lingerie-clad supermodels in unconventional circumstances,...Read more
The Weekly Measure: Content Promotion, Bing Accreditation & How to Find Good Topics for Infographics
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...Read more
The Weekly Measure: Nascar Storytelling, PPC Showdown & Mobile-First
Jul 20, 2018
5 Google AdWords Features You Should Be Using In 2018
Jul 17, 2018
The Weekly Measure: Dropping Followers, Converting On-Brand Content & Finding Balance
Jul 13, 2018
HTTP vs. HTTPS & Why It’s Time to Go Secure
Jul 12, 2018