20 Aug 2013

Facebook Lifts 20 Percent Text and Other Rules for Cover Photos

August 20, 2013Social Media


We are writing this post to inform you of the change in Facebook’s cover photo policy as many people, including ourselves, were unaware it. Facebook has lifted the 20 percent text rule, which used to state that “covers may not include images with more than 20% text.” Facebook seems to have lifted this rule without any announcement, quietly updating the rule (but not the official guidelines) sometime back in March. The rules are now update and can be found on the official Facebook guidelines page.


We noticed it also no longer states any rules about including information on the following within the cover image:

  • Discounts and sales
  • Pricing
  • Asking fans to “like” or “share” the photo
  • Contact information (URL, Address, Phone, etc)
  • Calls to action in general

This implies that cover photos can now include all of the above. Marketers everywhere rejoice, as this opens the doors again for conveying messages on the most prominent image on their Timelines. The optimal size for a cover photo is 851 pixels wide by 315 pixels tall. Don’t go too crazy with your new found freedom though, and make sure to use the space wisely.  Too much text on a cover photo can look cluttered, and you still want to aim to create an image that will encourage click-throughs.

One strategy for making the most of cover photos is to update them often to promote your content. While updating them daily might be a bit over the top, updating them monthly could be an effective way to communicate that month’s latest content piece, webinar or new free e-book, for example.

Besides being the first thing people see when they visit your timeline, cover photos are also now displayed in peoples’ newsfeeds when friends “like” the page, as shown below.


As you can see, though, it only displays the bottom portion of the cover photo when shown here. Keep this in mind when designing your cover photo, as well as the text links (name and type of page) that will run over it.