10 Mar 2009

Brands In Search Results, Matt Cutts Sheds Some Light

A recent blog post by Aaron Wall at SEOBook suggested that Google made an Algorithm change that puts more importance on “Brands” in Search Results.  It created quite a riff in the SEO community and there is an ongoing discussion about it there if you want to check it out and participate.
Matt Cutts of Google responded with this short informative video setting the record straight.  I won’t steal his thunder but he did admit there was a recent change.  He DOES maintain that emphasis is NOT being placed on brands.  Their philosophy is to provide the highest quality search results based on things like “Trust”, “Authority”, “Reputation” and the good ole mysterious “page rank”. Is it just me or does it seem like Google can’t make up their mind if page rank matters or not?  We at Vertical Measures don’t see any reason to stop building great links for our clients.  Here’s the video:




  • stephonmarburyshoes Mar 13, 2009

    You know what, today SEO might be very tough. What matt cutts says is true. but google will not open their secret.

  • Network21 Amway Scam Mar 16, 2009

    I've heard another well respected SEO expert state that brands do get exceptions, and have direct negotiations with Google staff (These are million dollar deals). Look at some of the big names who dont get penalized for cloaking and duplicate content (i.e. some of the big Media brands). However, they would be some of the most "trusted", so perhaps if youre so trusted you can make a few small mistakes?